Team Vitality has secured Stake as its official global betting partner on a multi-year international deal worth seven figures.
The agreement will see the Stake logo featured on the front and left collarbone of Team Vitality’s CS2 team’s jerseys, with the new kit having been unveiled at IEM Cologne 2025.
As part of the partnership, Stake’s branding will also be placed across the team’s digital platforms.
Finally, the pair will collaborate on “premium content activations” as well as providing fans with exclusive access to the teams’ players all year round.
Vas Roberts, Team Vitality co-CEO, said: “This partnership with Stake is historic: not only for its scale but also for its symbolic value.
“It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries.
“At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team and support our Counter-Strike 2 roster as it reaches new competitive heights.”
Akhil Sarin, Stake chief marketing officer, added: “This partnership brings together two industry powerhouses: Stake, a global leader in betting and entertainment, and Team Vitality, the reigning CS2 world champions.
“This collaboration adds esports to our globally renowned portfolio of sports and entertainment partnerships, with Team Vitality representing exactly the calibre of world-class partner we seek as we enter the esports arena.”
Team Vitality, a Paris-based entity formed in 2013, also operates esports teams across multiple disciplines, including Call of Duty, EAFC and Rocket League.
Stake’s sponsorship of the Counter-Strike 2 team is the latest in the crypto-first operator’s portfolio that includes Premier League outfit Everton and the Alfa Romeo F1 team, having secured the naming rights on a two-year deal at the start of 2024.
The post Stake pens multi-year deal with esports giants first appeared on EGR Intel.
Crypto-first operator becomes official international betting partner of Team Vitality, with its logo featuring on the front of the team’s jersey
The post Stake pens multi-year deal with esports giants first appeared on EGR Intel.