The current agreement, first established in March of last year, originally included all areas in Latin America and Asia, excluding Brazil. However, this revised deal now encompasses the largest country in South America. For further details, you can check the [original article](https://igamingbusiness.com/ufc-strike-stake-deal/).
Under this expanded partnership, Stake.com will experience a variety of integrations into major UFC properties within the covered regions. Additionally, they will have a branded presence within the UFC Octagon during certain pay-per-view and Fight Night events every year.
Moreover, Stake.com will serve as the presenting sponsor for UFC’s regular pay-per-view event hosted in Brazil.
The UFC and Stake.com are teaming up to produce a variety of unique and original content that will be shared across UFC-owned digital platforms and social media channels. The collaboration will also focus on creating unique promotions and delivering VIP experiences for fans.
The agreement includes an annual brand ambassador fund designed to provide paid marketing opportunities to participating UFC athletes.
Nick Smith, the UFC’s vice-president of global partnerships, commented, “Stake.com has been an excellent partner over the past year, and we’re excited to continue this relationship. With the growing accessibility of sports betting, we’ve included Brazil, a pivotal emerging gaming market, into our expansive collaboration that already covers significant regions within Latin America and Asia. We anticipate working with Stake.com to keep offering fans a distinct way to experience UFC’s action and excitement through their groundbreaking gaming platform.”
Mladen Vuckovic, CEO of Stake.com, added, “Our bond with UFC is strengthening, and we eagerly await to welcome UFC fans worldwide onto our platform. Our current users have enjoyed engaging with the partnership, making the most out of the VIP experiences and exclusive content, giving them an experience unlike any other with one of the largest sporting organizations globally.”
Besides this venture with UFC, Stake.com holds a variety of other commercial agreements with sports teams and franchises. These include a partnership with the English Premier League football club [Watford FC](https://igamingbusiness.com/stake-com-signs-multi-year-partnership-with-watford-fc/) and former Argentina and Manchester City striker [Sergio Agüero](https://igamingbusiness.com/stake-com-signs-football-icon-aguero-as-brand-ambassador/).