Industry PR agency Square in the Air (SITA) has lauched a new dedicated creative division designed to provide comprehensive brand strategy, advertising and marketing solutions.
The division will be led by two new senior hires, Hugh Johnson as chief client officer and Nick Withersby as chief creative officer.
Johnson and Withersby each bring more than 20 years’ experience in brand strategy, marketing and advertising, having worked together since 2022 at Amigo Partnership, where they delivered standout and award-winning work for clients including LiveScore, Flutter, Virgin BET, UNICEF and Soccer Aid.
They also collaborated on The Pools’ brand relaunch, with the campaign being a winner at the 2025 Alliance of Independent Agencies Awards.
Based from SITA’s London headquarters, Withersby will oversee the agency’s creative output, working with its in-house copywriters, design and video teams. Johnson will lead creative client relationships and the agency’s responses to briefs. Both will report to chief executive Ben Cleminson.
‘Transformational’ appointments
Square in the Air described the recruitment of Johnson and Withersby as “transformational” for the agency.
Cleminson said: “I have been fortunate to see Hugh and Nick work at close hand, and they are exceptional creatives. The addition of their skills and experience is incredibly exciting for all teams across our business, and their leadership and fresh perspective will massively benefit the agency.
“The division that we are launching with Hugh and Nick will add a creative layer to our business, allowing us to provide a vital, sought-after service to a client base that we have nurtured over nearly 20 years, while also extending our reach into new markets and sectors.”
Square in the Air is a full-service marketing agency with clients around the world and a team of more than 50 employees. It works with operators, suppliers and affiliates in betting and gaming, as well as sport and fintech, offering services including digital and traditional PR, social media and influencer management.
New senior hires Hugh Johnson and Nick Withersby will lead Square in the Air’s dedicated creative division.