Deal completes Sportradar’s presence across Brazil’s three most popular sports: football, volleyball and basketball
The Liga Nacional de Basquete (LNB), Brazil’s top professional basketball league, has announced a comprehensive, multi-year partnership with Sportradar Group to drive international growth and innovation across the league.
Sportradar secures worldwide rights across audiovisual betting and gaming, as well as betting data collection and distribution for one of the most popular professional sports in Brazil. The agreement covers all competitions within the LNB ecosystems including the NBB Caixa, the country’s premier men’s professional basketball league, the Copa Super 8, Development League, Liga Ouro, Interligas and the Interligas Development League.
As part of the agreement, LNB will leverage Sportradar’s Synergy portfolio, including Synergy Stats for advanced data collection and analytics, and Synergy Coaching, a premier AI-driven video analysis and scouting platform enables teams to break down game footage, scout opponents, and evaluate talent.
In addition, LNB will integrate Sportradar’s industry-leading Universal Fraud Detection System (UFDS AI), alongside educational workshops for athletes, administrators and referees, to safeguard more than 620 matches per season from corruption and match-fixing.
Sergio Floris, Managing Director Brazil, Sportradar, said: “We are delighted to partner with the LNB and support the next phase of growth for basketball in Brazil. Sportradar already has a strong presence in the country through partnerships in football and volleyball, and we have long looked forward to welcoming Brazil’s premier basketball league into our portfolio. Together, we aim to elevate the league through innovation, data and integrity”.
Rodrigo Montoro, President of the LNB, said: “We are very pleased with this partnership. Sportradar is a global benchmark in innovation, data, and integrity, and this agreement will certainly enhance the development of Brazilian basketball starting next season. It is a partnership that strongly positions us in both the national and international markets and will bring significant benefits to our sport over the next four years”.
With a long-standing integrity partnership with the CBF (Brazilian Football Confederation) and a comprehensive agreement with the CBV (Brazilian Volleyball Confederation), the addition of the NBB completes Sportradar’s presence across Brazil’s three most popular sports, representing natural culmination of efforts to support the development and protection of competitions that are central to fans’ passion.
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Deal completes Sportradar’s presence across Brazil’s three most popular sports: football, volleyball and basketball The Liga Nacional de Basquete (LNB), Brazil’s top professional basketball league, has announced a comprehensive, multi-year partnership with Sportradar Group to drive international growth and innovation across the league. Sportradar secures worldwide rights across audiovisual betting and gaming, as well as betting data collection and distribution…
The post Sportradar to power future of Brazil’s top basketball league LNB appeared first on G3 Newswire.