Sportradar has expanded its Unified Odds Feed to incorporate esports betting content from DATA.BET, Esportsbull and GRID, giving operators greater flexibility in selecting odds providers across different esports titles.
The expanded offering allows operators to choose their preferred supplier for individual games through a single integration, subject to availability and commercial terms, rather than establishing separate connections with each provider. At launch, the service covers Counter-Strike 2, Dota 2 and League of Legends, with VALORANT, Mobile Legends: Bang Bang, additional content and new markets planned for future release. The announcement comes ahead of the 2026 League of Legends World Championship Final on 14 November.
Sportradar’s existing esports portfolio also includes Match Tracker and audio-visual solutions, which operators can use alongside the expanded odds offering to support live betting and customer engagement.
Roman Garin, SVP, Innovation at Sportradar, said: “Esports’ fully digital nature creates an expectation for fast, deep live betting experiences. The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title. By bringing them together through our Unified Odds Feed, we’re giving operators greater choice and flexibility through a single integration, and we’ll continue adding providers and titles as the market evolves.”
DATA.BET provides sportsbook technology and trading services across sports, esports, virtual competitions and prediction markets. Its offering includes pre-match and live odds, risk management, Bet Builder, streaming and betting widgets.
Otto Bonning, Head of Sales at DATA.BET, commented: “Becoming a supplier for Sportradar’s esports offering reflects the trust that the industry’s biggest players place in our content and products. We’re confident in our coverage depth, speed, and trading expertise. This deal also opens a new route for our content, from Tier-1 majors to lower-tier tournaments running around the clock, to reach users around the world.”
Esportsbull specialises in esports odds and technology, providing pre-match and live pricing, in-play cash-out functionality and platform components. Its offering covers major esports titles, with markets spanning individual matches, maps, series, rounds and outright outcomes.
GRID supplies official esports data and betting products through partnerships with game publishers and tournament organisers, including Riot Games, Ubisoft, KRAFTON, ESL FACEIT Group and BLAST. Its portfolio includes live esports data, odds, streaming and widgets.
Moritz Maurer, Chief Executive Officer and Co-Founder of GRID, said: “Our vision is to unlock the potential of data in esports. Over the past eight years, we have worked together with our partners to create a solid foundation with integrity at its core, where we leverage the digital nature of the sport in alignment with rights holders. The partnership with Sportradar marks a huge step toward establishing a standard in the industry.”
Sportradar has expanded its Unified Odds Feed to incorporate esports betting content from DATA.BET, Esportsbull and GRID, giving operators greater flexibility in selecting odds providers across different esports titles. The expanded offering allows operators to choose their preferred supplier for individual games through a single integration, subject to availability and commercial terms, rather than establishing