As part of SBC’s mission to raise over €1m for good causes, Sportingtech has taken a landmark sponsorship as front-of-shirt partner for the World Legends team at the upcoming Charity Game in Lisbon.
The World XI will feature some of football’s most iconic names, including Roberto Carlos, Kaká, Alessandro Del Piero and Edwin van der Sar.
The company is also enhancing the event with an exclusive creative partnership, bringing in renowned artist Jordan Dawson to create custom boots and gloves for the Legends.
His portfolio includes FIFA, Nike, Adidas and Puma, and bespoke designs for stars like Usain Bolt, Kylian Mbappé and Declan Rice. These one-of-a-kind pieces will not only add a new dimension to the match but also unlock further charity opportunities, with the items being auctioned after the game.
Funds raised will go directly to causes including Cruz Vermelha Portuguesa, International Alert, Cáritas Portugal and the Ukrainian Red Cross Society. These organisations provide essential support for communities affected by conflict and war, from delivering urgent medical care and shelter to helping rebuild lives with dignity and hope.
Laura Main, Head of Brand at Sportingtech, commented: “Sportingtech are absolutely thrilled to be involved in such a momentous occasion, even more so because it’s all in support of charity. We have a fantastic relationship with SBC, who continue to redefine the iGaming event landscape – so backing this initiative was an easy decision for us.
“With 60,000 spectators in Lisbon and a global audience tuning in, having Sportingtech front and centre on the World Legends’ shirts is an incredible opportunity. We’re looking forward to an unforgettable match.”
Rasmus Sojmark, CEO & Founder of Sport Global & SBC, added: “As our flagship event, SBC Summit Lisbon continues to grow in scale, and we are proud to be staging the Legends Charity Game alongside industry professionals, sponsors, friends and sporting icons.
“This charity match cements SBC Summit Lisbon as the event of the year, not just for business, but for entertainment and social impact. We’re delighted to be working with Sportingtech, whose imagination, originality and passion have enriched the experience and taken it to new heights.”
The post Sportingtech announces front-of-shirt sponsorship at SBC’s Legends Charity Game appeared first on G3 Newswire.
As part of SBC’s mission to raise over €1m for good causes, Sportingtech has taken a landmark sponsorship as front-of-shirt partner for the World Legends team at the upcoming Charity Game in Lisbon. The World XI will feature some of football’s most iconic names, including Roberto Carlos, Kaká, Alessandro Del Piero and Edwin van der…
The post Sportingtech announces front-of-shirt sponsorship at SBC’s Legends Charity Game appeared first on G3 Newswire.