Soft2Bet was recognized with two awards, winning Platform Provider of the Year 2026 at the Global Gaming Awards EMEA and Innovator of the Year at The International Gaming Awards 2026. The recognition builds on Soft2Bet’s consistent delivery across both product and core platform capabilities. The company continues to focus on developing solutions that give partners more
Soft2Bet was recognized with two awards, winning Platform Provider of the Year 2026 at the Global Gaming Awards EMEA and Innovator of the Year at The International Gaming Awards 2026.
The recognition builds on Soft2Bet’s consistent delivery across both product and core platform capabilities. The company continues to focus on developing solutions that give partners more choice, better scalability, and stronger operational control across casino and sportsbook, supported by flexible localization and modular gamification tools.
Over the past year, Soft2Bet has expanded its platform ecosystem by adding more than 9,500 new casino titles, while also upgrading key platform features to maintain stable performance at scale. The platform now supports over 1 million pre-match events and around 800,000 live events each year.
At the core of this offering is MEGA (Motivational Engineering Gaming Application), Soft2Bet’s award-winning, API-based standalone product. MEGA provides a data-driven gamification layer that enables personalized and localized player experiences. With modular mechanics and real-time optimization, it helps partners improve engagement, retention, and acquisition across both casino and sportsbook.
Innovation also reached new brand experiences with the launch of MEGA 11, an in-platform football manager gamification feature for Soft2Bet’s flagship brands, Betinia and CampoBet. Following the appointment of Diego Simeone as brand ambassador, players progress from Beginner to Legend by managing star squads and competing head-to-head in fantasy matches, unlocking localized rewards and personalized experiences, stepping into the role of legendary football managers in real life.
Andrew Cochrane, CCO at Soft2Bet, said:
“These awards reflect the commitment and dedication of our entire team. This year, we will continue to focus on delivering high quality products. Because we know exactly how to establish high-performance brands from the start, this year is all about delivering the kind of cutting-edge solutions that keep our partners ahead of the curve in a crowded iGaming landscape.”
These two awards mark a strong start to 2026 and highlight Soft2Bet’s progress over the past year, from platform expansion and product growth to a more advanced gamification solutions. Soft2Bet maintains its position as a market leader through its ongoing dedication to player-first innovation, setting new industry standards while promoting deeper connections with players across the global gaming ecosystem.