Soft2Bet has launched its new football manager game called MEGA11, which is specifically created for player retention and authentic, localized player experiences. MEGA11 offers a progression-led experience based on the idea of fantasy league team building, acknowledging that football manager and fantasy games are among the most popular game genres with the longest average session
Soft2Bet has launched its new football manager game called MEGA11, which is specifically created for player retention and authentic, localized player experiences.
MEGA11 offers a progression-led experience based on the idea of fantasy league team building, acknowledging that football manager and fantasy games are among the most popular game genres with the longest average session times. In this game, players strategically manage their own squad and make important decisions as they compete in leagues and matchups.
MEGA11 solves the issue of engagement by offering users a football manager game directly integrated with the sportsbook experience. Players can keep active by building their team, changing lineups, and participating in their own leagues or matches rather than waiting for the next kickoff. By blending social, immersive gameplay with real-money betting, this produces a special two-way engagement loop that transforms these slower times into organized activities with clear objectives, progression, and a reason to come back.
With its own soft-currency concept, MEGA11 is designed to be a stand-alone game that has no direct link to casino or sportsbook deposits. Since the main experience is free-to-play, gamers can move at their own speed. MEGA11 also provides additional purchases, such as better player cards and boosters that speed up growth and provide players a competitive edge, for those who wish to move more quickly or improve their squad.
A straightforward and measurable mechanism drives the sportsbook engagement. Players gain points for each bet, which helps them develop in the football manager game. As a result, consistent engagement is reinforced, and continuous participation is encouraged by unlocking sportsbook incentives. A five-tier loyalty and gamification system that reflects a football career path is used to structure progress, which includes Beginner, Amateur, Professional, World Class, and Legend. With a consistent sense of progress that encourages longer-lasting retention rather than short periods of effort, the tiering is intended to keep the experience engaging over time.
Yoel Zuckerberg, CPO at Soft2Bet, stated:
“MEGA11 is built to keep football fans engaged between matchdays, pairing a manager-style progression loop with a soft-currency model that supports compliant, long-term sportsbook loyalty. Football manager games are renowned for having the highest player immersion and longest session times in the industry. By bringing this experience to our partners, we are combining real betting with social gameplay to deliver authentic player experiences that resonate with fans and drive sustainable engagement.”
Soft2Bet’s MEGA portfolio, which already consists of mechanics like MEGA Chance, MEGA Round, and MEGA Clawee, is widened by the new engine. By adding an always-available football format designed specifically to keep fans interested outside of the live match schedule, it further improves Soft2Bet’s sportsbook offering, which already includes fast payouts, 24/7 assistance, and more than 200 pre-match football markets.
Compliance and player protection continue to be key parts of the product design. The soft-currency, non-deposit structure of MEGA11 encourages safe and legal participation, keeping the focus on entertainment and improvement while keeping up with responsible gaming in regulated markets.
Soft2Bet’s focus on product-led engagement is proven with MEGA11’s launch, which combines game design, loyalty features, and a strict regulatory framework to assist operators in increasing retention during the football season. The system has already received important industry awards and is receiving positive feedback from players, confirming its influence on engagement and long-term value creation.