Soft2Bet has reported a strong start to 2026 following its Q1 Town Hall, highlighting the launch of five new brands, four sponsorship agreements and continued expansion across regulated markets.
The operator introduced five brands during the quarter, including Lodur in Sweden and Zinx in Romania, alongside Betinia, Betoro and QuickCasino in Denmark. The launches reflect a continued localisation strategy, tailoring product and brand identity to specific market dynamics and player preferences.
Denmark emerged as a key growth market, while Sweden and Greece also delivered notable performance despite regulatory complexity. Mexico proved the standout performer in Q1, exceeding internal expectations and doubling results year-on-year.
Soft2Bet also expanded its sponsorship footprint, securing partnerships with the Oshawa FireWolves and Rock League Curling in Canada, while renewing its agreement with CFR Cluj and strengthening brand visibility in Denmark through domestic league partnerships.
Founder and CEO Uri Poliavich emphasised the importance of localisation and operational agility, noting that deeper engagement with local markets, partnerships and customer support is becoming a key competitive differentiator.
Looking ahead to Q2, the company is targeting 20 percent revenue growth and a 29 percent increase in EBITDA, supported by cost optimisation and the scaling of recently launched brands.
Soft2Bet has also submitted a licence application in Alberta, Canada, ahead of the market’s expected July launch, while progressing regulatory approvals in Spain and Portugal.
Product development remains central to the company’s roadmap, with a gamified tournament module planned for the upcoming FIFA World Cup 2026. The feature is designed to drive engagement through interactive, player-versus-player mechanics and social gameplay.
Poliavich added that the company’s long-term vision is to shift the industry away from “hardcore gambling” towards more entertainment-driven experiences, supported by proprietary gamification tools and rapid product iteration.
Soft2Bet enters Q2 with a focus on disciplined market expansion, localisation and continued investment in engagement-led product innovation.
The post Soft2Bet launches five brands and targets World Cup-led growth after strong Q1 appeared first on G3 Newswire.
Soft2Bet has reported a strong start to 2026 following its Q1 Town Hall, highlighting the launch of five new brands, four sponsorship agreements and continued expansion across regulated markets. The operator introduced five brands during the quarter, including Lodur in Sweden and Zinx in Romania, alongside Betinia, Betoro and QuickCasino in Denmark. The launches reflect…
The post Soft2Bet launches five brands and targets World Cup-led growth after strong Q1 appeared first on G3 Newswire.