SIS (Sports Information Services) has launched its fixed odds numbers draws with Instasolutions’ operator partners in Africa.
Brands utilising the Instasolutions platform across retail and online will now access SIS-owned 49’s live numbers draws which offer over 200,000 betting events every year, including the 49’s original live draw.
Joe Andrews, Head of Sales Africa at SIS, commented: “Having the right partners in areas where we are committed to strengthening our brand through the offering of innovative new verticals is essential.
“Instasolutions has made impressive strides across Africa and we are confident our iconic 49’s live Numbers draws, and Live Racing and Competitive Gaming in due course, will resonate strongly across the Kenyan market and beyond.”
The portfolio is first rolling out initially in Kenya, but further African markets will also soon gain access.
Additionally, the deal is set to incorporate the upcoming launch of the supplier’s premium live racing content. Delivered to operators from tracks all over the world as an end-to-end solution, the service features over 60,000 annual horse and greyhound races.
Competitive Gaming will also follow, allowing Instasolutions’ African partners to benefit from SIS’ complete H2H Global Gaming League eSoccer and eBasketball matches, numbering 150,000 events per year.
“As we continue to expand the reach of Instasolutions and broaden the scope of the services we provide and the number of partners we work with, agreeing a tie-up with a leading supplier like SIS is fantastic,” added Sarkis Farah, Managing Director at Instasolutions.
“We’re delighted to begin this collaboration and bring the combination of our revenue-boosting content to an even wider audience.”
Also this year, SIS partnered with Bitville Gaming to deliver its products to sportsbooks in regulated markets across Africa.
Continuing to boost its This time last year SIS also announced that it was supplying its live number draws content to operators in Africa through a partnership with Aardvark Technologies.