ELA Games participated in the SiGMA Europe Summit held in Rome, where the team discussed upcoming plans, revealed recent updates, and exchanged ideas about the future of gaming. One major highlight was Yaroslav Soloshenko’s (Head of Business Development at ELA Games) participation in the panel discussion “Battle for the Bottom Line: Does Product or Marketing
ELA Games participated in the SiGMA Europe Summit held in Rome, where the team discussed upcoming plans, revealed recent updates, and exchanged ideas about the future of gaming.
One major highlight was Yaroslav Soloshenko’s (Head of Business Development at ELA Games) participation in the panel discussion “Battle for the Bottom Line: Does Product or Marketing Drive Growth”. He spoke on the current state of the industry with new trends and challenges, also sharing valuable insights based on the studio’s experience and growth trajectory.
Yaroslav pointed to three main factors that allow a studio to be innovative and to captivate a larger audience: product design flexibility, cooperation with reliable partners, and a thorough knowledge of the local market.
Yaroslav reflected on his panel speakership:
“Speaking at SiGMA Rome was an opportunity to highlight how growth doesn’t work in isolation — it’s about how well product and marketing can work together. I had the pleasure of demonstrating how ELA Games’ strong product foundations, flexibility, and alignment with partners have allowed us to promote our games effectively and tailor experiences to diverse audiences. The conversation we had on stage reflected that long-term success becomes a formula once studios build adaptable products supported by deep industry knowledge.”
The ELA Games’ team had significant discussions with the operators, partners, and other innovators, sharing their thoughts and looking at the future from different angles. Once again, these talks were a clear demonstration of the ELA Games’ main principles: focusing on the players’ needs, providing real value for partners, and encouraging responsible and fun gaming.