The Swedish Gambling Authority (SGA) has encouraged feedback on its new proposals for Spelpaus, the nation’s self-exclusion register.
The recently announced recommendations would improve the self-exclusion scheme and if implemented, would apply to all licensees in the regulated market.
One of the standout suggestions centres around how operators use specific connection credentials to identify individual players, including Actor IDs and application programming interface (API) keys.
The recommendation explains that when a user registers an account with a new operator, the company must make more rigorous checks of the Actor IDs and API keys to determine whether the user in question is on the self-exclusion register or not.
Additionally, operators must verify the user with the relevant API that links to the action that is being carried out, such as account registration, logging in, or sending marketing materials.
By doing so, operators create more chances to identify whether each player should be excluded from gambling.
In turn, any player that has been recognised as one that should be excluded will also not receive any marketing materials for as long as they are registered with Spelpaus.
This latest call for change from the SGA looks to add further clarity to how an operator should be conducting checks regarding players that should potentially be excluded.
Previously, investigations by the regulator found that operators were either using limited or no data to check against Spelpaus, rendering the register ineffective for some players who had looked to exclude themselves.
The Swedish authority has acknowledged that these changes, some of which are set to come into effect on 1 August 2026, will come at a greater cost to its operators, though it has stressed that the development would not “be burdensome for the licensees”.
The proposals have already been signed off by Camilla Rosenberg, who had served as the director general of the regulator as recently as last week, before departing for a role within Sweden’s ministry of finance.
Those looking to provide comment on the proposals have until 24 September to submit feedback.
Earlier this month, the SGA estimated that the 2024 channelisation rate in the Swedish market was 85%, down one percent point from 2023.
The post SGA outlines new recommendations for Sweden’s self-exclusion register first appeared on EGR Intel.
Regulator proposes stricter background checks from operators and tighter marketing restrictions, with interested parties having until late this month to submit any feedback
The post SGA outlines new recommendations for Sweden’s self-exclusion register first appeared on EGR Intel.