Deborah Conte Santoro of Swiss Casinos explores how unified land-based and online casino content, powered by ReelLink, will drive scalable growth in regulated iGaming.
At Swiss Casinos, we believe that growth will come from the unification of the player experience across land-based and online. For a long time, these have been siloed, despite efforts by operators to offer an omni-channel experience.
The challenge of aligning land-based and online casino content
What’s been holding this back? Many things, but one of the most significant has been the inability for land-based operators to keep pace with content developments online, and the sheer number of new titles hitting online casino lobbies each month.
Land-based content evolves at a much slower pace, with slot machines cabinets staying in-situ on the casino floor for several years at a time. This creates a major disconnect between the online and land-based experience, and this is limiting cross-sell between the two.
The Future of Regulated iGaming
This is something that Swiss Casinos has looked to address with the launch of ReelLink, a proprietary solution that allows certified online content to be delivered directly to slot machine cabinets on the casino floor without replacing the hardware or interrupting operations.
It means operators can now align their content strategy across both environments and update the casino floor at the same pace as they do with their online lobbies, while remaining fully compliant with regulations.
One player, one experience
The way we see it, there should be no differentiation between channels. There’s one player and one experience, regardless of whether they’re on the casino floor or online.
If a player has a favourite slot title, they want to be able to access that game in person and online, but until now, the industry has operated in silos and in the rare instances where the gap has been bridged, it has meant a tremendous amount of work.
Why online innovation has outpaced land-based casinos
Content adaption has meant rebuilding games from the ground up for the different environments with retail focusing on hardware longevity and slow update cycles, while online has been all about prioritising rapid iteration driven by player data.
This means the innovation cycle for online is dramatically faster than in the land-based space because online developers can do pure game development while land-based suppliers also have to consider hardware and the supply chain.
How ReelLink unlocks scalable iGaming growth
ReelLink changes this dynamic by creating a direct distribution layer to cabinets without rewrites, hardware constraints and manufacturing cycles. This is also a win for game studios, opening up a new revenue channel without additional development.
With ReelLink, it’s no longer about converting content between channels; it’s about delivering content across channels through unified infrastructure and instant deployment, and this will be a major growth driver for both iGaming and retail gambling in 2026 and beyond.
The post Scalable iGaming Growth in 2026 appeared first on G3 Newswire.
Deborah Conte Santoro of Swiss Casinos explores how unified land-based and online casino content, powered by ReelLink, will drive scalable growth in regulated iGaming. At Swiss Casinos, we believe that growth will come from the unification of the player experience across land-based and online. For a long time, these have been siloed, despite efforts by…
The post Scalable iGaming Growth in 2026 appeared first on G3 Newswire.