BetConstruct, EveryMatrix, Kaizen Gaming, Optimove, and Sportradar were among the standout winners at last night’s SBC Awards 2025 ceremony, which took place at the MEO Arena in Lisbon.
Held on Thursday, 18 September, the final day of SBC Summit, the event marked the 12th edition of the awards, dedicated to celebrating the remarkable achievements of industry leaders, operators, and suppliers across key industry sectors, including payments, marketing, and platform innovation. The evening was hosted by legendary goalkeeper and Dutch international Edwin Van Der Sar, who presented 37 awards in front of a 1,200-strong audience of industry leaders and stakeholders.
It proved to be a standout night for Kaizen Gaming, which retained its crown as Operator of the Year – Large while also securing Sportsbook Operator of the Year. 8888.bg earned the title of Operator of the Year – Small, with Vegas Legends recognised as Operator of the Year – Medium. Other operator categories saw Betsson Group named Casino Operator of the Year, while 1xBet collected Marketing Campaign of the Year. Novibet was celebrated for its innovative approach to gaming, winning the Innovation in Casino & Gaming Entertainment award. In the Rising Star categories, accolades went to BetMGM Europe as Rising Star in Casino and Boomerang as Rising Star in Sports Betting.
BetConstruct won White Label Supplier of the Year, a recognition that underscores the strength and success of the company’s White Label Solution. This accolade highlights BetConstruct’s business-first approach and its ongoing commitment to innovation within the iGaming sector.
Recognised as more than just software, the White Label Solution represents a complete infrastructure, a true “business-in-a-box” designed to minimise time-to-market and maximise long-term profitability for operators.
In the payments and compliance categories, Nuvei dethroned last year’s winner Pay4Fun to claim Payment Solution of the Year. GeoComply was recognised with Fraud & Compliance Solution of the Year, while Payhound took home Payment Innovation of the Year. Shining a light on exceptional leadership and workplace culture, SOFTSWISS, who were once again crowned Employer of the Year, while the prestigious Leader of the Year award was jointly presented to Natalia Nogues (Control F5) and Vigen Badalyan (BetConstruct). In the supplier categories, BetConstruct enjoyed further recognition, collecting the award for White Label Supplier of the Year. EveryMatrix successfully defended its title as Multi-Channel Supplier of the Year while also picking up the Socially Responsible Initiative of the Year award. Sportradar underlined its dominance with wins for both Sports Data Product and Land-Based Betting & Gaming Product. Optimove also enjoyed a double success, securing Marketing & Services Provider of the Year and Acquisition & Retention Partner of the Year.
On the casino side, Pragmatic Play was recognised as Slots Developer of the Year – Large, while BGaming and Kendoo took home the honours for Slots Developer of the Year – Medium and Small categories, respectively. Other notable winners on the night included: Alea: Aggregator of the Year BETBY: Esports Supplier of the Year: Blask: Rising Star in Casino Innovation / Software DATA.BET: Rising Star in Sports Betting Innovation / Software Evoplay: Industry Innovation of the Year FeedConstruct: Live Betting Product FIRST: Sportsbook Supplier of the Year GR8 Tech: Platform Provider of the Year Inspired Entertainment: Virtual Sports Supplier Playtech: Live Casino Supplier Soft2Bet (MEGA): Innovation in Casino Entertainment Spribe: Crash Game of the Year Wazdan: Innovation in Mobile.
Bet365 Partners, Clever Advertising, and Flashscore were among the winners at SBC’s inaugural Affiliate Leaders Awards, a ceremony celebrating the affiliates, operator programmes, and suppliers driving innovation across the global betting and iGaming affiliate industry.
Held on the evening of Wednesday, 17 September, at Lisbon’s MEO Arena, the ceremony was hosted by globally recognised sports presenter Alison Bender, who handed out 23 awards in front of 500 industry professionals.
Speaking after the event, Rasmus Sojmark, CEO and founder of SBC, said: “Our events have always highlighted the crucial role the affiliate ecosystem plays in the industry. After launching the Affiliate Leaders Summit last year, it felt only right to introduce a dedicated awards ceremony to further recognise this impact. This evening’s awards were a tremendous success, and I want to extend my congratulations to all the winners on their well-deserved victories tonight.”
This year’s nominees were selected from the pool of entrants by an independent panel of judges, with the winners chosen through a vote by industry peers, ensuring the public had the final say on which individuals and companies deserved the spotlight.
Clever Advertising emerged as one of the night’s biggest winners, claiming two awards for Affiliate Product Innovation and Affiliate Employer of the Year.
Elsewhere in the affiliate categories, Flashscore won Sports Affiliate of the Year, Game Lounge secured Casino Affiliate of the Year, and Gentoo Media claimed Affiliate Campaign of the Year.
Meanwhile, Odds Scanner Group won Best Affiliate Network, while Oddschecker was recognised for Affiliate Traffic Source of the Year. Additional affiliate winners included Riddick’s Partners for Rising Star of the Year, and CryptoLists for Crypto Affiliate of the Year.
In the operator categories, bet365 Partners claimed Best Affiliate Programme, 7StarsPartners won Affiliate Programme of the Year (Large), and Vegas Legends took Affiliate Programme of the Year (Medium / Small). Social Media Campaign of the Year went to Boomerang Partners, with Pin-Up Partners winning Affiliate & Digital Marketing Campaign of the Year.
The awards ceremony concluded the final day of the SBC Summit, which drew 30,000 industry professionals to the Feira Internacional de Lisboa from September 16-18.
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BetConstruct, EveryMatrix, Kaizen Gaming, Optimove, and Sportradar were among the standout winners at last night’s SBC Awards 2025 ceremony, which took place at the MEO Arena in Lisbon. Held on Thursday, 18 September, the final day of SBC Summit, the event marked the 12th edition of the awards, dedicated to celebrating the remarkable achievements…
The post SBC names winners of SBC Awards 2025 appeared first on G3 Newswire.