The 2026 FIFA World Cup will place unprecedented pressure on sportsbooks. Rising acquisition costs, tighter compliance rules, AI-assisted bettors, and extreme in-play volatility make this the industry’s ultimate challenge.
SBC Digital – World Cup 2026 brings together senior leaders from global operators and suppliers to provide a practical view of profitability, risk management, and long-term strategy.
Partners:
Headline Partner: DATA.BET
Sportsbook Lead Partner: Betby
The digital conference features four live, interactive panels examining acquisition value, AI-driven bettors, marketing under regulation, and matchday volatility.
Sessions include:
Improving Live Betting Through Data Science & Statistics
Experts discuss using data, analytics, and machine learning to optimize in-play pricing and customer experience.
Speakers: Yurii Berest, CEO, DATA.BET; Ivan Gojic, Entain; Filip Jakupovs, Entain; Joe Streeter, iGaming Expert
All In or Sitting Out? The True Cost of the World Cup Acquisition Game
This panel explores profitability, compliance, and whether the World Cup remains a viable acquisition opportunity.
Speakers: Myke Foster, FEG; Damir Bohm, Tipwin; Aviv Sher, Codere Online; Dainis Niedra, Entain; Marco Marchioro, Superbet
Moderator: Ted Orme-Claye, SBC News
AI Players vs. Sportsbooks: Preparing for the Ultimate Stress Test
Panelists discuss defensive AI strategies, pricing frameworks, and maintaining competitive odds.
Speakers: Greg Papanastasiou, Playnorth; Ifran Parvez, LiveScore; Ivan Gojic, Entain; Chris Nikolopoulos, CCO, Betby
Moderator: Charlie Horner, SBC Media
Winning Marketing Strategies for World Cup 2026
Experts explore cost-effective ways to reach players using segmentation, creator campaigns, and storytelling.
Speakers: Dawid Pozoga, STS Gaming; Casey Hurbis, BetMGM North America; Elena Barba, Novibet; Tamazi Gambashidze, Flutter CEE/Adjarabet
Moderator: Joe Streeter, iGaming Expert
Navigating the Storm: Managing Risk in the 2026 World Cup
This session covers strategies to manage volatility, protect margins, and maintain control across live markets.
Speakers: Andre Zammit, LeoVegas; Chris Nikolopoulos, CCO, Betby; Hristo Spasov, Codere; Thomas Donson, DATA.BET
Moderator: Ted Menumir, SBC
Secure Your Place
SBC Digital World Cup 2026 is free to attend and open to industry professionals.
Complete the sign-up form on this page to receive confirmation and access details ahead of the event.
The 2026 FIFA World Cup will place unprecedented pressure on sportsbooks. Rising acquisition costs, tighter compliance rules, AI-assisted bettors, and extreme in-play volatility make this the industry’s ultimate challenge. SBC Digital – World Cup 2026 brings together senior leaders from global operators and suppliers to provide a practical view of profitability, risk management, and long-term