Gaming also shows strong growth for evoke
evoke, whose brands include William Hill, 888 and Mr Green, has reported fourth quarter revenue of approximately £464m, representing the strongest quarter of the year, up seven per cent quarter-over-quarter but down three per cent year-over-year as a result of the strong comparative period with operator-friendly sporting results in the prior year.
The improved Q4 performance was driven by gaming, up nine per cent year-on-year, which saw growth across all divisions, including 888casino returning to growth in the UK and strong growth in both Retail, up 10 per cent year-on-year and International, up 14 per cent year-on-year. Betting revenue was down 22 per cent year-on-year for the Group due to the strong prior year comparative.
As a result, revenue for FY25 is expected to be approximately £1,786m, up two per cent year-on-year. Reflecting evoke’s focus on achieving profitable growth and the successful delivery of cost savings through the year, Adjusted EBITDA is expected to be in the range of £355 to 360m (approximately 14-15 per cent higher year-on-year). This would be in line with market expectations and would represent an Adjusted EBITDA Margin of approximately 20 per cent, in line with prior guidance.
As previously announced on 10 December 2025, the Board is undertaking a review of the Company’s strategic options, including the consideration of a range of potential alternatives to maximise shareholder value. This includes, but is not limited to, a potential sale of the Group, or some of the Group’s assets and/or business units. Accordingly, while this review remains ongoing the Board does not consider it appropriate to provide forward-looking financial guidance at this time. The Group will update the market on the progress of the strategic review when and if appropriate and will issue its full year results in due course.
Per Widerström, CEO of evoke, commented: “During Q4 we made good progress against our strategic plans, delivering our best quarter of the year and demonstrating the underlying momentum in the business. Our focus on core markets continued to drive our profitable growth, with Italy and Denmark both delivering record quarterly revenues in Q4. This positive momentum has continued into 2026 with a strong start to the year with good growth across all divisions.
While the strong strategic and financial progress we made throughout 2025 was encouraging, we were very disappointed with the outcome of the UK Budget in November that dealt a significant blow to both evoke and the wider regulated industry. We continue to believe these tax increases will negatively impact the industry’s economic contribution, customer protection, and will ultimately serve to support further growth in the illegal black market. As a result of these significant UK tax increases, the Board is assessing its strategic options, with a resolute focus on maximising shareholder value.”
“We have moved quickly and decisively to execute on our mitigation plans including the closure of retail stores that are no longer sustainable as well as broader cost savings, and we will update shareholders on our progress and updated strategic plan in due course.”
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Gaming also shows strong growth for evoke evoke, whose brands include William Hill, 888 and Mr Green, has reported fourth quarter revenue of approximately £464m, representing the strongest quarter of the year, up seven per cent quarter-over-quarter but down three per cent year-over-year as a result of the strong comparative period with operator-friendly sporting results in…
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