ReferOn has launched Refie: a built-in interface layer that gives the platform its own awareness, making interaction faster, clearer, and more human. Refie introduces a new kind of interaction within ReferOn, built to make complex affiliate data easier to understand and act on through clear, visual feedback. Integrated directly into the platform’s interface, he appears on
ReferOn has launched Refie: a built-in interface layer that gives the platform its own awareness, making interaction faster, clearer, and more human.
Refie introduces a new kind of interaction within ReferOn, built to make complex affiliate data easier to understand and act on through clear, visual feedback. Integrated directly into the platform’s interface, he appears on onboarding screens and system pages, reflecting the platform’s status and reactions in real time.
More than a mascot or chatbot, Refie serves as a UX layer that blends technical accuracy with human intuition. By simplifying information and guiding focus naturally, he helps affiliate managers work smarter, faster, and with fewer errors. This concept of “lazy intelligence” — systems that think ahead so users can focus on what truly matters — begins with Refie.
Refie is the foundation for what comes next: gamification, engagement, and, ultimately, intelligent assistance. Through him, ReferOn will introduce a more interactive, rewarding experience where every action feels meaningful. Over time, Refie will evolve from a visual signal into a personal AI agent: the intelligent core of the ReferOn platform.
Vlad Bondarenko, ReferOn’s Head of Product, commented:
“Refie isn’t just an add-on or feature — it’s a reflection of how our platform and team think. For years, affiliate platforms have been built for reporting, not for people. We wanted to change that. Refie was born to simplify. He embodies how we think about technology: clarity, control, and connection should feel natural, not forced.
With Refie, ReferOn has learned how to say hi — not with words, but quietly, through awareness. It’s how the system shows it understands what’s happening. He represents the moment ReferOn moved beyond functionality and toward awareness, emotion, and intelligence. The launch goal is to show that the era of faceless B2B tools is ending.”
The ReferOn team will be at SiGMA Central Europe in Rome (Booth 5044) to showcase the platform’s latest updates. Visitors can see how the system works, meet the team in person, and get a first look at Refie: the new interactive interface making its public debut. One-on-one meeting slots are now open for booking.