Affiliate platform ReferOn has announced a management buyout for an undisclosed amount, with former general manager Alex Bukin leading the charge and becoming CEO.
The company’s existing leadership team will remain in place “to ensure operational continuity”, though some members have undergone role changes.
Vlad Bondarenko has transitioned from head of product to chief product officer, while former operations lead David Harris has been appointed COO.
The affiliate management platform said the buyout would not affect day-to-day operations or existing partnerships.
Bukin joined ReferOn as general manager in May 2025, after previous stints at Israeli defence firm TAT Technologies and Vidisco X-ray.
Launched in 2023, ReferOn reported 35.7 million clicks, 2.4 million registrations, 18,000 affiliates and 136,000 active trackers in its first 12 months of operations.
Speaking about the buyout, Bukin said: “This is an important moment for ReferOn and the beginning of a new chapter for the business.
“The management buyout provides us with the long-term focus required to continually advance the platform.
“We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”
In October 2025, ReferOn launched a UX interface layer, Refie, with the aim of making its platform more streamlined on the frontend. The affiliate also unveiled a crypto finance layer in April 2026.
The move is the latest shake-up in the affiliate sector, coming weeks after Traffic Lab underwent a management buyout last month, with the team led by CEO Peter Gunni acquiring a controlling stake in the Danish firm.
The industry has faced major challenges in recent years as Google’s AI overviews and broader LLM use for searches have starved affiliates of clicks.
The post ReferOn GM leads management buyout and becomes CEO first appeared on EGR Intel.
Alex Bukin says his platform’s reshuffle marks a “pivotal shift toward independent expansion”, with transaction coming three years after business was founded.
The post ReferOn GM leads management buyout and becomes CEO first appeared on EGR Intel.