PrizePicks Expands MLB Presence with San Diego Padres Partnership

PrizePicks has announced a deal with the San Diego Padres, marking the daily fantasy sports (DFS) operator’s third partnership with a Major League Baseball club this month.

“The Padres are one of the most dynamic franchises in Major League Baseball, and we’re proud to be part of their journey,” Mike Quigley, Chief Marketing Officer at PrizePicks, said Wednesday in a news release. “PrizePicks players and Padres fans share a deep passion for the game, and we look forward to creating new ways to engage and connect with fans both in San Diego and across the country.”

The next day, PrizePicks announced a similar partnership with the San Francisco Giants. It also renewed its agreement with the Atlanta Braves earlier this month.

As part of the deal with San Diego, PrizePicks’ branding will be prominently featured throughout Petco Park, including LED signage in the outfield and banner displays throughout the concourses. Additionally, PrizePicks will be advertised digitally on Padres.com and in pregame commercial readouts on Padres.TV during the regular season.

New PrizePicks Promotions Promised with Padres

PrizePicks is launching a promotion in which fans will be eligible to participate in a text-to-enter contest for a chance at a $10,000 free DFS lineup when the Padres score 10 runs or more in a home game.

This mirrors a promotion being run for Braves home games.

Similarly, Giants fans can join a text-to-enter promotion with the chance to win a free $12,000 lineup and tickets to a future game at Oracle Park when Giants pitchers combine for 12 strikeouts at home.  

“We are excited to partner with PrizePicks to bring Padres fans even closer to the game of baseball,” Padres Executive Vice President of Business Affairs Sergio del Prado said in a news release. “Together, we are creating unique opportunities for fans to follow and connect with the team and are giving them even more reason to celebrate when the Padres score.”

DFS Under the Microscope in California

PrizePicks operates in 46 jurisdictions, making it the largest DFS operator in the United States. The site offers a variety of sports for its statistical contests, including the NFL, NBA, NHL, MLB and WNBA. Within those markets, users can create parlay-style tickets for specific player stats.

While sports betting remains prohibited in California, with the state having voted against it in 2022, there are no explicit laws against DFS. This allows DFS sites such as PrizePicks to operate in a “legal gray area.”

With an estimated $200 million in annual entry fees — none of which, notably, goes to the state — the Golden State is the country’s biggest DFS market.

Attorney General Rob Bonta is now reviewing the legality of such contests. His focus is on whether DFS contests are more skill-based or a game of chance, which would make them illegal under state law.

Pick’em Contests Draw Scrutiny

DFS operators’ pick-’em contests have drawn regulatory scrutiny in several states. Underdog Fantasy, for instance, recently announced plans to leave New York and pay the regulator $17.5 million.

The company departed after the New York State Gaming Commission deemed specific contests prohibited under its original license.

Underdog General Counsel Nicholas Green said: “It’s a unique, temporary license issue specific only to New York and not related to any specific format we offer.”

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 PrizePicks has announced a deal with the San Diego Padres, marking the daily fantasy sports (DFS) operator’s third partnership with a Major League Baseball club this month. “The Padres are one of the most dynamic franchises in Major League Baseball, and we’re proud to be part of their journey,” Mike Quigley, Chief Marketing Officer at
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