Axom has secured a further $2.4m (£1.8m) in funding from its existing investor Capricorn Group and rebranded from its previous incarnation as Ibex.ai.
The “predictive intelligence company”, which states it uses AI to help operators drive maximum player value, provides its partners with a suite of CRM and marketing tools.
Axom was originally developed within Capricorn Group, a private investment firm which largely invests in UK-based companies.
The London-based firm was established in December 2018, according to data available on Companies House.
Philipp Deutsch founded the supplier while he was serving as head of data science at Capricorn Capital Partners UK. He left Axom and Capricorn in March 2024.
On the Companies House filing, Capricorn Capital Partners UK CFO Andrew Newton is listed as an officer for the business, as is CEO Robert Gottlieb.
Newton and Gottlieb were appointed as officers in November 2025, per the filings.
Axom is headed up by former Oracle exec Danny Rippon as CEO. He has held the position since July 2025.
The latest funding will mainly be used to accelerate the development of Axom’s predictive intelligence platform towards a fully autonomous offering.
Part of the funding will also go towards “expanding technical expertise across both Axom Gaming, the group’s dedicated igaming and sports betting division, and Axom Engage, which applies the same intelligence and decisioning capabilities to opportunities beyond gaming”.
Rippon said: “We have built Axom around a simple but powerful idea: every customer engagement decision should be tied to a commercial outcome.
“Our strength is helping businesses understand not only who to engage and when, but which next best action is most likely to create the highest value. This new brand and investment allow us to quickly scale that capability with greater focus and ambition.”
Axom noted that the latest investment “reflects the Capricorn Group’s continued significant support for the business, its leadership team and its broader market opportunity”.
Gottlieb added: “We are delighted to continue supporting Axom as it moves into its next stage of growth.
“The business has demonstrated that its predictive intelligence technology can deliver clear measurable commercial outcomes, and we believe there is a significant opportunity to scale that capability across igaming, sportsbook and in other sectors.”
The post Predictive AI firm Axom secures $2.4m funding injection first appeared on EGR Intel.
Capricorn Group pumps latest investment into the company to support the next stage of growth as it completes rebrand from Ibex.ai
The post Predictive AI firm Axom secures $2.4m funding injection first appeared on EGR Intel.