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iGaming NewCast: UM News - 18-12-2024
Summary
Gaming Industry Updates: Key Highlights
Interview with Matt Parr: Transforming the Betting Landscape
Matt Parr, Head of Horse Racing at Amelco, highlighted major advancements in 2024. Amelco has integrated data analytics and machine learning to provide precise odds and personalized betting experiences, boosting its competitive edge. Key UK betting events like the Cheltenham Festival and Grand National significantly influenced trends, supported by real-time markets and improved odds.
Looking to 2025, Parr foresees a growing emphasis on mobile-friendly platforms, AI, and personalization. Beyond the UK, Amelco plans to expand in North America and South Africa, offering innovative solutions in emerging markets.
US Senate Examines Sports Betting Regulations
The U.S. Senate Judiciary Committee held a hearing on federal oversight of sports betting. Discussions focused on safeguarding players, addressing harassment of athletes, and combating problem gambling. Senator Dick Durbin criticized the rise in sports betting ads, while David Rebuck from New Jersey advocated for state self-regulation.
The SAFE Bet Act proposes federal standards for advertising and player protections, but industry experts like the American Gaming Association oppose federal involvement, emphasizing state-level effectiveness.
KSA Expands CRUKS Awareness Campaign
The Dutch gaming regulator launched the second phase of its CRUKS campaign, titled “Pack your life again, take a gambling stop.” Focused on young adults, the campaign uses social media to highlight the dangers of gambling addiction and the importance of self-exclusion tools. CRUKS, introduced under the Remote Gambling Act, is a key element of responsible gambling in the Netherlands.
Brazil’s Gambling Regulations Take Shape
Brazil has approved licenses for 71 operators, requiring compliance with anti-money laundering measures and a $5.2 million fee per license. Stricter advertising rules and penalties aim to create a safer gambling environment. Brazil also banned online versions of the popular animal lottery, citing links to organized crime.
SOFTSWISS Celebrates Milestones in Sportsbook and Jackpot Offerings
SOFTSWISS marked four years of its Sportsbook platform with a 173% increase in bets. The Prime Network Jackpot exceeded €1 million, enhancing player engagement. The company expanded into Brazil and South Africa, launched a mobile app, and improved platform efficiency.
Slotjava’s Success in Italy
Slotjava attributed its strong performance in the Italian market to understanding player preferences and focusing on nostalgia for physical slot machines. The company combines SEO strategies with partnerships to maintain its position as a trusted platform for Italian players.
Bally’s Corporation Launches Integrated Betting App in Ontario
Bally’s introduced a unified app combining sportsbook and casino services in Ontario, allowing players to access both via one account. CEO Robeson Reeves emphasized the company’s commitment to enhancing the player experience with seamless features.
