Playtech has entered a multi-year partnership with the University of Nevada, Las Vegas (UNLV), which will aim to create a more sustainable gambling environment.
Both Playtech and UNLV’s International Gaming Institute (IGI) will leverage their technology and expertise on their shared interest of promoting better gambling practices.
Brett Abarbanel, PhD, Executive Director of UNLV International Gaming Institute, commented: “It is a joy to work with Playtech across IGI’s many education, innovation, and research programs. Playtech is a global leader in gambling and gaming, and together we will advance a stronger, more sustainable industry.”
UNLV IGI was established in 1994 to provide research-based solutions and executive education to the global gambling industry.
Together with Playtech, both establishments will initially focus on key areas around the use of AI and machine learning promoting more responsible gambling.
Jonathan Doubilet, VP of US Business Operations at Playtech, said: “We are delighted to collaborate with the prestigious UNLV International Gaming Institute (IGI). Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection.
“Supporting their cutting-edge research, to lead the way in developing innovative solutions to enhance player protection and promote safer gambling behaviours, is a priority for us.”
Playtech, which recently guaranteed shareholders a satisfactory commercial year, has initiated a funding round directly into an IGI project which will see how AI can be used to train chatbots that encourage safer gambling behaviours for sport bettors.
Kasra Ghaharian, PhD, Director of Research at UNLV International Gaming Institute, commented: “We are thrilled to collaborate with Playtech in advancing our responsible gambling research. Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours amongst players all around the world.
“Playtech’s dedication to reducing gambling related harm, aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm. As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”