Play’n GO has pledged to never provide its content to sweepstakes operators, in a defiant public statement aimed at the growing sector.
The supplier, well known for its Book of Dead slots series, said it would not support operators in the space, as three senior business heads all laid out reasons for not doing so.
CEO and co-founder Johan Törnqvist, head of government affairs Shawn Fluharty and chief commercial officer Magnus Olsson have all gone on the record to air their concerns.
The stance comes amid growing pressure on sweepstakes casinos and sportsbooks in the US, with critics suggesting the dual-currency model allows for users to essentially partake in unlicensed sports betting and casino games.
A flurry of bills have made progress in the 2025 legislative session across the US, with Montana on the verge of outlawing the vertical.
Progress has also been made in New York, Louisiana and Connecticut, although attempts to push back against sweepstakes in Florida died last week.
Play’n GO CEO and co-founder Törnqvist said: “Sweepstakes casinos do not operate inside a regulated framework and that’s not something we support. Our commitment to regulated markets is absolute. We will never supply our games to sweepstakes casinos.”
Fluharty added that once the dust settles on legal proceedings, those suppliers that have supported sweepstakes companies would be at a disadvantage.
Fluharty said: “Sweepstakes casinos threaten the regulated market model that many of us in the industry have worked so hard to achieve, which protects players first and foremost, and delivers much-needed revenue to jurisdictions.
“Regulators across the US in particular are rightfully beginning to crack down on these unregulated operations.
“And I can say with confidence that regulators have long memories – anyone doing business with sweepstakes casinos today will find it very difficult to do business in a future regulated market.”
Finally, commercial chief Olsson said that the decision meant Play’n GO was leaving money on the table, but it was a choice the business was comfortable with.
He continued: “It’s no secret that with this decision – much like with our stance towards ‘Bonus Buy’ games – we have [left], and continue to leave, a lot of money on the table. But everyone in the industry has a choice about what kind of industry we want.
“We want to see a fully regulated and sustainable industry that protects players, promotes innovation and ensures that we actually have an industry in the future.”
Olsson also made reference to Tipico’s recently launched ‘Trusted Partner’ scheme, in which the German operator has rolled out a certification scheme to recognised suppliers not supporting the black market.
Play’n GO has been named as one such trusted partner, with Tipico advertising to only include content from such approved suppliers.
The post Play’n GO vows to “never supply games to sweepstakes casinos” first appeared on EGR Intel.
Three leading execs, including the CEO, lay out the reasons why the supplier won’t support operators in the burgeoning and unregulated space
The post Play’n GO vows to “never supply games to sweepstakes casinos” first appeared on EGR Intel.