Parimatch has joined forces with Manchester United in a new multi-year agreement that makes the operator the club’s official betting partner across Asia and the MENA region. Starting with United’s Premier League opener on August 17, the partnership will become active right away, with Parimatch branding on LED boards at Old Trafford during every home game.
Parimatch has joined forces with Manchester United in a new multi-year agreement that makes the operator the club’s official betting partner across Asia and the MENA region.
Starting with United’s Premier League opener on August 17, the partnership will become active right away, with Parimatch branding on LED boards at Old Trafford during every home game.
CEO of Parimatch Sergey Portnov shared a statament:
“When we see greatness, we recognise it immediately. Manchester United represents everything we stand for–ambition, excellence, and an uncompromising drive to succeed. This partnership goes beyond business; it’s about joining forces with a club that commands respect across Asia and MENA. We build bridges where others see barriers.
Together with Manchester United, we’re not just reaching fans–we’re creating experiences that will define how football partnerships should work.”
Alongside match day visibility, the deal will also bring players closer to the club with exclusive fan experiences. Parimatch will roll out activations that include access to club events and VIP tickets, tapping into the club’s major fan base in Asia and MENA.
Parimatch has been expanding its presence in the Premier League, having signed a deal with Leeds United earlier this summer.
Chief Business Officer of Manchester United Marc Armstrong commented on the partnership:
“We are pleased to welcome Parimatch as a new partner of Manchester United in parts of Asia and MENA. Parimatch has an impressive record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions.”
The news lands just as the Premier League gets ready for a big shift in how it handles sports betting partnerships. From the end of the upcoming season, top flight teams will no longer feature gambling brands on the front of their shirts.