Jackpot Joanie’s has opened in Pahrump, Nevada, following a rebrand by its new owners ECL Gaming from its previous Irene’s Casino branding.
The overhaul, which took several months, saw an expansion and a new non-smoking gaming area.
Christiana Coughlin, Director of Marketing for ECL Gaming, said: “We wanted to make the transition feel as gradual as possible and not disrupt customers that had made Irene’s a part of their routines.”
Before the summer months, Irene’s Corner Café opened, along with a new non-smoking slot section next to the restaurant. “We also placed a high priority on retaining all staff that wanted to continue the journey with us – they have been the biggest element of our success and have committed to creating an elevated experience for our customers,” Ms Coughlin added. “Our goal was to create an elevated gaming experience for the people of Pahrump while also maintaining the high quality of the restaurant that was well-established with Irene’s Casino over the years.”
ECL Gaming owns 26 Jackpot Joanie’s locations, as well as Winchell’s Pubs, Lucky 7’s, Bonanza Lounge, The Gin Mill, and Golden West properties in Southern Nevada and Bully’s Sports Bars in Northern Nevada.
The post Pahrump casino relaunches with Jackpot Joanie’s branding appeared first on G3 Newswire.
Jackpot Joanie’s has opened in Pahrump, Nevada, following a rebrand by its new owners ECL Gaming from its previous Irene’s Casino branding. The overhaul, which took several months, saw an expansion and a new non-smoking gaming area. Christiana Coughlin, Director of Marketing for ECL Gaming, said: “We wanted to make the transition feel as gradual as…
The post Pahrump casino relaunches with Jackpot Joanie’s branding appeared first on G3 Newswire.