Flutter Southern Europe & Africa (SEA) has announced the appointment of Francesco Borsetti as the new managing director of Snaitech.
Borsetti takes on the role following Flutter’s acquisition of Snaitech from Playtech in a €2.3bn deal, which was finalised in April.
Following the completion of the deal, Snaitech was positioned within the SEA division, which also encompasses Italy-facing Sisal.
Taking up the role on 15 September, Borsetti will be reporting to Flutter SEA CEO Francesco Durante, and will be tasked with heading up the Snai brand’s commercial strategy.
Durante previously served as Sisal CEO. He remained in the post after Flutter acquired the brand in 2022. He stepped up to SEA CEO as part of Flutter’s organisational reshaping earlier this year.
Borsetti has worked for Flutter since October 2013 and has held various roles with the operator.
He currently serves as managing director of Paddy Power Online, a position he has held since December 2023.
Prior to that, he worked as sportsbook director for Paddy Power Online between May 2022 and December 2023.
Borsetti also spent nearly four years as Betfair’s gaming director between July 2018 and April 2022.
From April 2016 to June 2018, he worked as brand marketing and customer acquisition director for TVG and Betfair USA.
A Snaitech statement posted on LinkedIn read: “With extensive international experience in the sports betting and igaming industry, Borsetti has held roles of increasing responsibility within the Flutter Entertainment group, contributing to the growth of brands such as Paddy Power and Betfair in the UK and Ireland, and TVG in the US.
“We are now excited to welcome him to lead the commercial strategy of Snai, one of the most historic brands in the sector, to continue the path of growth and innovation. Welcome Francesco, and good work from the whole Snai team.”
Borsetti added: “It is with great emotion that I share the news of my appointment as managing director of Snai. Honoured to lead this historic brand and this exceptional team.
“Thanks to all my colleagues in Porcari, Milan and Rome for the warm welcome of the last few weeks. And thanks to the Flutter Entertainment group for the trust and support for over ten years.”
EGR exclusively revealed this month that Flutter was bolstering its Sisal brand, adding content and liquidity from tombola into its bingo proposition.
Earlier this month, Snaitech was announced as one of the 46 approved brands to progress through the first phase of Italy’s licensing process for its revamped gambling market.
The post Paddy Power Online head shifts to become Snaitech MD first appeared on EGR Intel.
Francesco Borsetti takes on the role of managing director for the Italy-facing firm after more than a decade working across various Flutter brands
The post Paddy Power Online head shifts to become Snaitech MD first appeared on EGR Intel.