This report covers average deposit amount, casino and sports betting amount, activity days and active customer retention rate across Brazil, Colombia and Peru for the 12-month period ending August 2026. All figures are based on Optimove’s proprietary igaming data, drawn from an average of 7.2 million active players per month across the three markets.
Key findings and insights
- Retention decline: Active customer retention rate fell across all three Latam markets in August, with Colombia and Peru each posting their largest single-month declines of the trailing window. This variation is likely related to the lack of continued engagement among casual players who entered the system for the World Cup finals.
- Rising spend: The retention decline came alongside rising betting amounts, with all countries showing a relevant increase in average deposit amount and sports betting amount. This demonstrates once again what was found in the World Cup Full Tournament Report: a massive influx of casual players who wager less than the average spend per player, which is now returning to its normal level.
- Player behaviour implication: The pattern across Latam points to a necessity of pushing loyalty; operators may need to pair the current betting momentum with retention-focused campaigns to convert August’s activity into sustained engagement.
Latam: Average deposit amount
Brazil has held the highest average deposit over the trailing 12 months at $162, with Peru close behind at $151. Colombia is the smallest depositor of the three, averaging $78 over the period, though it has grown steadily since the start of the window.
All three markets posted higher deposits in August 2026. Colombia grew the most in percentage terms, from $92 to $124, a 35% increase, followed by Peru, from $115 to $149, a 30% increase. Brazil grew from $144 to $166, a 15% growth.
Overall averages:
- Brazil: August 2026: $166; 12-month trailing average: $162
- Colombia: August 2026: $124; 12-month trailing average:$78
- Peru: August 2026: $149: 12-month trailing average: $151
Definition of ‘average deposit amount’: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of sports and casino bettors (players) who have made at least one deposit.
Latam: Average total monthly casino betting amount
Peru leads Latam casino betting with a 12-month trailing average of $746, ahead of Brazil’s $525 and Colombia’s $497.
From July to August 2026, Colombia Casino betting rose from $536 to $588 and Peru from $593 to $659, while Brazil declined from $511 to $486.
Overall averages:
- Brazil: August 2026: $486; 12-month trailing average: $525
- Colombia: August 2026; $588; 12-month trailing average: $497
- Peru: August 2026: $65; 12-month trailing average: $746
Definition of ‘total monthly casino bet amount’: The average casino bet amount is the total sum of all casino bets divided by the number of bettors who have placed at least one casino bet.
Latam: Average total monthly sports betting amount
Brazil and Peru have run close over the trailing 12 months, averaging $352 and $344, respectively, while Colombia trails well behind at $130.
Sports betting climbed for all three markets in August, led by Peru’s jump from $230 to $368, a 60% increase and the largest month-over-month move of any Latam metric this period, followed by Colombia (+39%, from $124 to $172) and Brazil (+22%, from $277 to $338).
Overall averages:
- Brazil: August 2026: $338; 12-month trailing average: $352
- Colombia: August 2026: $172; 12-month trailing average: $130
- Peru: August 2026: $368; 12-month trailing average: $344
Definition of ‘total monthly aport bet amount’: The average sport betting amount is the total sum of all sports bets divided by the number of bettors who have placed at least one sports bet.
Latam: Average number of activity days per active player
Brazil is consistently the most active Latam market on this measure, averaging 13.0 days over the trailing year, nearly double Colombia’s and Peru’s, both at 7.7.
Brazil’s activity days rose from 13.1 to 14.8 in August, its highest point in the trailing window. Colombia also rose, from 6.5 to 7.3, while Peru declined slightly, from 7.4 to 7.2.
Overall averages:
- Brazil: August 2026: 14.8; 12-month trailing average: 13.0
- Colombia: August 2026: 7.3; 12-month trailing average: 7.7
- Peru: August 2026: 7.2; 12-month trailing average: 7.7
Definition of ‘average activity days’: The total number of activity days divided by the number of casino and sports bettors who have at least one activity day.
Latam: Average active customer retention rate
Brazil has held the strongest retention over the trailing 12 months at 79%, ahead of Peru at 73% and Colombia at 71%.
Retention declined across the region in August 2026. Peru fell from 77% to 54% and Colombia from 69% to 50%, the largest single-month declines either market has posted in the trailing window, while Brazil declined more moderately, from 80% to 72%.
Overall averages:
- Brazil: August 2026: 72%; 12-month trailing average: 79%
- Colombia: August 2026: 50%; 12-month trailing average: 71%
- Peru: August 2026: 54%; 12-month trailing average: 73%
Definition of ‘active retention rate’: The percentage of casino and sports bettors who were active in the preceding month and remained active in the current month.
The post Optimove: Post World Cup drift sees big retention drop in Latam in August first appeared on EGR Intel.
Analysis of an average of 7.2 million players reveals the active customer retention rate fell across all three Latam markets in August, with Colombia and Peru posting their largest single-month declines
The post Optimove: Post World Cup drift sees big retention drop in Latam in August first appeared on EGR Intel.