This report provides a comprehensive analysis of player behaviour in Latam, specifically focusing on the igaming markets of Brazil, Colombia and Peru. The data is based on a 12-month average of over 7.2 million active players per month, tracking key performance indicators from February 2025 to February 2026. This analysis evaluates betting patterns in casino and sports, such as player engagement, financial commitment through deposits and betting, and long-term retention trends across the region.
Key findings and insights
- Colombia’s growth momentum: while Colombia currently has the lowest averages in all indicators, the country shows a consistent and steady upward trend throughout the year, surpassing Peru a few times in the engagement metrics.
- Peru’s rise: while Peru has not surpassed Brazil in engagement metrics, its growth in value metrics is remarkable. In February, it overtook its neighbour in monthly deposit value and remained ahead in both sports betting and casino betting volume, demonstrating the strength and commitment of this market.
- Casino stability versus sports fluctuation: although there are fluctuations in both categories, the casino category shows much greater stability and a smaller distance between peaks and troughs over the period.
- Different gambler profiles: the average monthly betting amount on sports and casino games suggests a division in gambler profiles or in how each gambler sees each category. The lower value on sports suggests a more casual relationship, while the commitment to casino betting seems greater. However, it is possible this scenario will change, even reverse, since the year-on-year growth in the sports category has been much more significant than in the casino category.
Average monthly total deposit amount
Over the last 12 months, the region has seen a general upward trend in deposit values, starting in late Q3 2025. Brazil and Peru remained in a close competition for the highest average deposit throughout the year, with both countries seeing a significant surge between September 2025 and February 2026. Colombia, while starting from a lower base, has shown a consistent linear growth.
Comparing February 2026 to January 2026, Peru saw a modest increase from $168 to $174, taking the lead for the highest deposits in the region. Brazil experienced a slight contraction, dropping from $181 in January to $165 in February. Colombia continued its positive momentum, rising from $79 in January to $86 in February, marking its highest deposit average in the 12-month period.
Overall averages:
- Brazil:
February 2026: $165
12-month trailing average: $156 - Colombia:
February 2026: $86
12-month trailing average: $60 - Peru:
February 2026: $174
12-month trailing average: $137
Definition of average deposit amount: The average deposit amount is calculated by taking the total sum of all deposits and dividing it by the number of sports and casino bettors who have made at least one deposit.
Latam: Monthly average casino betting amount
Peru maintains a higher casino betting average than Brazil or Colombia throughout the entire 12-month period. The Peruvian market showed more volatility, with a spike in December 2025 exceeding $1,000, followed by a drop. Brazil and Colombia have maintained lower and more stable casino betting volumes, with both countries tracking closely together for the majority of the year.
Comparing February 2026 to January 2026, Peru experienced a decrease in casino wagering, falling from $858 to $752. Brazil also saw a fall, decreasing from $564 to $532. Colombia followed this cooling trend, dropping slightly from $505 in January to $491 in February. Despite the regional dip in February, all three countries remain near or above their 12-month trailing averages.
Overall averages:
- Brazil:
February 2026: $532
12-month trailing average: $532 - Colombia:
February 2026: $491
12-month trailing average: $485 - Peru:
February 2026: $752
12-month trailing average: $758
Definition of total monthly casino bet amount: The average casino bet amount is the total sum of all casino bets and divided by the number of bettors who have placed at least one casino bet.
Latam: Monthly average sports betting amount
The annual trend shows a competitive landscape between Brazil and Peru. While Brazil led for much of the first half of the 12-month period, there was significant growth in Peru, starting in July 2025, with the market eventually surpassing Brazil in late 2025. Colombia has consistently grown its sports wagering volume every month for the last eight months.
Recent data shows a slight cooling for Peru (the average dropped from its peak of $444 in January to $420 in February) and Brazil (the average dipped from $389 to $366). Colombia, however, increased its sports betting average from $124 in January to $144 in February, marking its highest point in the trailing 12 months.
Overall averages:
- Brazil:
February 2026: $366
12-month trailing average: $350 - Colombia:
February 2026: $144
12-month trailing average: $111 - Peru:
February 2026: $420
12-month trailing average: $325
Definition of total monthly sport bet amount: The average sport betting amount is the total sum of all sports bets divided by the number of bettors who have placed at least one sports bet.
Latam: Average number of activity days per active player
The 12-month trend reveals a stable engagement pattern in Brazil, which consistently maintains over 12 days of activity per month, far outpacing its neighbours. Peru and Colombia have shown a converging trend; while Peru started 2025 more active, Colombia has steadily improved its engagement frequency, with the two countries meeting at nearly identical levels by late 2025.
In the most recent month-over-month comparison, Brazil experienced a slight decline from 13.2 days in January to 12.5 days in February 2026. Conversely, Peru showed an increase in activity, rising from 7.5 days to 8.2 days. Colombia remained relatively stable, with a marginal increase from 7.6 days in January to 7.9 days in February, continuing its long-term trend of gradual engagement growth.
Overall averages:
- Brazil:
February 2026: 12.5 days
12-month trailing average: 13.0 days - Colombia:
February 2026: 7.9 days
12-month trailing average: 6.8 days - Peru:
February 2026: 8.2 days
12-month trailing average: 7.5 days
Definition of average activity days: The average number of activity days is the total number of activity days divided by the number of bettors who have at least one activity day.
Latam: Average active customer retention rate
Brazil has consistently held the highest retention rates in the region, rarely dipping below 75% and reaching as high as 85%. Peru’s retention has been more volatile, particularly in the second half of 2025, where it dipped to 61% in October before recovering. Colombia experienced a drop in retention in April 2025 (46%), but has since executed a successful recovery, stabilising in the 70% range for the last quarter.
In the comparison between February 2026 and January 2026, Brazil showed an improvement, from 75% to 81%. In contrast, both Peru and Colombia saw their retention rates decline. Peru dropped from 74% to 70%, and Colombia fell from 73% back to 70%.
Overall averages:
- Brazil:
January 2026: 68%
12-month trailing average: 77% - Colombia:
January 2026: 67%
12-month trailing average: 66% - Peru:
January 2026: 62%
12-month trailing average: 67%
Definition of active retention rate: The percentage of bettors who were active in the preceding month and remained active in the current month.
The post Optimove: Peru showed “remarkable” growth in value metrics during February first appeared on EGR Intel.
Research analyst Roni Karmi demonstrates how the country overtook Brazil for monthly deposit value and remained ahead when it came to sports and casino betting volumes
The post Optimove: Peru showed “remarkable” growth in value metrics during February first appeared on EGR Intel.