Optimove Insights’ latest iGaming Pulse report shows the US sports betting reactivation rate returning to its typical level, dropping by 50% in October to 4.9%. This reactivation rate measures the percentage of previously inactive players who become active again within a month.
While it appears significant, the drop is actually a return to regular levels following the September spike caused by the NFL season kickoff, which boosted reactivation by 90% from August to 9.6%. In the US, reactivation rates usually peak in September, with the excitement of the new NFL season and again in November as playoff anticipation builds, while levelling out in between.
Operators should take note of these trends and develop targeted marketing strategies to capitalise on reactivation during these key months.
For more insights visit Optimove’s Pulse.
US sports betting KPIs, October 2024
Sports
Global monthly conversion and retention – October 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – total deposit
Average number of deposits per player – 10.5
Casino
Global monthly conversion and retention – October 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – total deposit
Average number of deposits per player – 15
Sports and casino betting activity
Average bet amount per player
Sports – €399, Casino – €1,454, All – €916
Average number of bets per player
Sports – 98, Casino – 1,588 , All – 828
Average net gaming revenue per player – €60.9
Average activity days per player – 8.8
Stay tuned for Optimove’s iGaming Pulse report to be published next month
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