Optimove Insights’ recent iGaming Pulse report indicates a significant decline in conversion and retention rates throughout various European regions in November 2024. Although monthly variations are typical, this downturn prompts critical examination of evolving player behaviors and their effects on the industry.
The findings illustrate prevailing challenges: Germany saw a conversion drop of up to 6%, while Austria experienced an 11% dip in new retention rates and France witnessed a 15% decrease. Even traditionally strong markets like Italy recorded a 3% overall retention decline and a 15% fall in reactivation rates. These downturns suggest a pervasive trend across Europe, likely caused by post-peak seasonal lulls or changing player interests.
For European gaming companies, these patterns stress the necessity of reevaluating engagement strategies. Is the time of year to blame? Are players disengaged due to unexciting promotions or irrelevant content? This slump emphasizes the need for flexible, personalized approaches to rekindle interest and sustain customer loyalty.
For additional insights, explore [Optimove’s Pulse](https://www.optimove.com/pulse?utm_campaign=pulsereport&utm_medium=SocialNative&utm_source=EGR).
### Sports
**Global monthly conversion and retention – November 2024**
**Average monthly amount distribution per single deposit**
**Average monthly amount distribution – total deposit**
**Average number of deposits per player – 10.5**
### Casino
**Global monthly conversion and retention – November 2024**
**Average monthly amount distribution per single deposit**
**Average monthly amount distribution – total deposit**
**Average number of deposits per player – 14.8**
### Sports and Casino Betting Activity
**Average bet amount per player**
– Sports – €404
– Casino – €1,454
– All – €920
**Average number of bets per player**
– Sports – 93
– Casino – 1,525
– All – 796
**Average net gaming revenue per player – €72.23**
**Average activity days per player – 8.55**
Keep an eye out for the upcoming [Optimove’s iGaming Pulse report](https://www.optimove.com/pulse) next month.
Originally published by [EGR Intel](https://www.egr.global/intel), read more about the [Optimove iGaming Pulse Report – November 2024: Europe sees a drop in sports betting conversion and retention](https://www.egr.global/intel/insight/optimove-igaming-pulse-report-november-2024-europe-sees-drop-in-sports-betting-conversion-and-retention/).