Bet365 has retained its Premier League clickshare title for the 2024-25 campaign according to the latest data from oddschecker.
The privately owned giant secured 20.6% off all clicks throughout the season on all markets, representing a slight dip against its 21.2% performance in 2023-24.
However, the business retained its crown by a significant margin against Sky Bet (11.6%) and William Hill (10.4%) in second and third, respectively.
Bet365 snared 19.4% of all clicks on 1×2 markets, with the dominance expanding to 21.3% on all other markets.
Hills came second in the 1×2 market race with 12.3% of all clicks, with Betfair Exchange in third on 7.3%. Sky Bet was fourth with 7.2%.
On other markets, Sky Bet jumped up to the silver medal spot with 14.3%, while Hills took the last podium position with 9.1% – tied with Paddy Power.
Oddschecker said: “Bet365 maintained its dominance in clickshare for the 2024-25 season, holding a consistent 21% share for the second year running.
“Sky Bet followed in second place with 12%, despite the Flutter [owned] brand seeing back-to-back declines. Meanwhile, William Hill, Paddy Power and Betfair Exchange continued to cement their status as tier-one operators through sustained clickshare strength.
“BetVictor also showed strong momentum, recording consecutive gains to climb into sixth place with 6% total clickshare.”
Bet365 also emerged victorious in the bet builder clickout battle with a 40% share of the market, some way in front of BetMGM in second with 16%.
Looking at pricing, oddschecker said AK Bets had the tightest pricing of any bookmaker with an overround of 102.7%, with Matchbook and Betfair Exchange the only firms to better the challenger.
Betfred, which came 10th in the clickshare fight, had the second-tightest pricing at 104.2%, with VBET (104.4%) and Unibet (104.8%) close behind.
At the other end of the scale, BoyleSports, Sky Bet and Paddy Power had the largest 1×2 overrounds of those firms on the grid.
Oddschecker added: “Promotion-heavy bookmakers such as Boylesports, Sky Bet and Paddy Power naturally offered some of the widest average overrounds.
“Yet again, these operators performed well on clickshare, showing that football punters can be won over by promotions, strength in brand, and through generosity in remits other than pricing.”
The FairPlay Sports Media firm noted that the average bookmaker 1×2 market overround had increased for the eighth consecutive season, which showed a “clear shift” in strategies.
Oddschecker said: “As football betting grows in popularity and bookmaker focus, and fixture lists expand across domestic and international competitions, operators are capitalising on volume by pushing users toward higher-margin markets like bet builders, player props, boosts and accas.
“This shift has eased competition on traditional 1×2 pricing, making the core match result market less of battleground than in past seasons.”
In terms of some of oddschecker’s KPIs, there was a 23% year-on-year increase in football betslip clicks, while there were 583,000 football betting actions during the season.
Accumulators accounted for 48% of all bets, while there were also more than 11 million visits to the site’s football pages.
A bet365 spokesperson said: “We’re delighted to once again top the oddschecker betslip clickshare rankings for the 2024-25 Premier League season.
“Equally, landing first place in oddschecker’s award-winning bet builder comparison product gave us great pride, following a concerted team effort across the business to provide our customers with the best bet builder experience on the market.
“A huge thank you to team members across multiple teams and offices, and we look forward to defending our crown next season.”
The post Oddschecker insights: Bet365 retains Premier League clickshare crown in 2024-25 first appeared on EGR Intel.
Stoke-on-Trent-based business continues its dominance on the affiliate’s grid across 1×2 and other markets, while AK Bets revealed to have had the tightest pricing last campaign
The post Oddschecker insights: Bet365 retains Premier League clickshare crown in 2024-25 first appeared on EGR Intel.