Oddschecker data has revealed more than 500,000 users engaged with the site’s politics pages during October as bet365 took the clickshare title in the US presidential election market.
The election, which took place on 5 November, saw Donald Trump triumph over vice-president and Democrat candidate Kamala Harris in a landslide victory.
In the largest non-sporting betting event of the year, bet365 took 25.4% of all betslip clicks, well ahead of Sky Bet in second with 9.5% and William Hill in third on 7.5%.
As per Oddschecker data, Trump took 51% of betting turnover on the odds comparison site, as the former president edged the market and ran as average favourite throughout October at 4/6.
However, Harris had 62% of the total onsite bets in her direction, indicating high stakers were confident in their backing of Trump to win.
EGR has provided an additional breakdown of the US election and its betting patterns, with insights from Betfair, Kalshi and Polymarket. link
Elsewhere, Erik ten Hag become the first Premier League manager of the season to lose his job after a 2-1 defeat away to West Ham on 27 October.
The Dutchman was replaced in the interim by fellow countryman Ruud van Nistelrooy, who has turned fortunes around with a series of wins, with Sporting Lisbon manager Rúben Amorim now taking up the reins on a permanent basis.
Oddschecker said the ‘next manager to leave post’ (NMTLP) market has gained “significant traction” this season.
In fact, the marker claimed 7.1% of all UK football-related betslips in October, making it the second most popular football market of the month.
Oddschecker noted: “Total clicks for the NMTLP market also surged 117% year on year, highlighting the growing interest in niche, high-relevance betting markets.
“Ten Hag dominated the market, accounting for 58.6% of all clicks in October, while [Southampton manager] Russell Martin followed with 11.7%.”
In terms of clickshare leadership, Sky Bet and the Betfair Exchange were tied for the top spot last month with 22.7% each.
Paddy Power came in third for the market at 12.2% as it was a Flutter clean sweep on the podium.
Oddschecker data also pointed to a 29% year-on-year increase in registration against October 2023, while William Hill had the best performing offer last month with its ‘Bet £10 get £60 in Free Bets’ promo.
Finally, new operator PricedUp has joined the Oddschecker grid, taking the total number of brands on the matrix to 27.
PricedUp is the domain name of UK-licensed Off Course Bookmakers Limited, which is linked to Star Sports.
The post Oddschecker insights: Bet365 dominates US presidential election clickshare battle first appeared on EGR Intel.