Bet365 once again topped the clickshare ranking on oddschecker with 22.3% of all betslip clicks on the grids during the 2025-26 Premier League season – up from 20.6% the previous campaign.
The latest data from the odds comparison portal shows bet365 garnered the most clicks on the 1X2 markets (20.8%), as well as for ‘Other’, or derivative markets (first goalscorer, cards, corners, outright markets, etc.), with 23.1%.
There was a 12 percentage-point chasm between the privately owned online giant, which occupies prime spot on the grid, and the chasing pack headed by William Hill (second position on the grid) with 10.3% of all clicks.
Hills ended Sky Bet’s six-season streak as the main challenger to bet365, partly due to Sky Bet’s drop on the grid and a 4.3 percentage-point fall in ‘Other’ markets clicks compared with the 2024-25 season.
Despite both being near the far end of the grid on desktop – or close to the bottom on mobile – Flutter-owned Sky Bet was still third (8.3%) and sister brand Paddy Power was fourth (7.5%).
Betfair Exchange, also owned by Flutter, took fifth spot (7.2%), followed by BetVictor (6.8%), Betfred (5.7%) and Ladbrokes (4.8%).
In fact, Betfred climbed three positions thanks to “aggressive” 1X2 pricing, while Coral (2.7%) and BetMGM (2.5%) moved into the top 10.
A total of 25 bookmakers and two betting exchanges currently sit on the oddschecker grid.
Oddschecker noted that clickshare performance is shaped by a mix of brand strength, grid placement, operator generosity and site sponsorship.
In terms of bookmaker pricing on the 1X2 markets throughout the season, AK Bets retained the title for the most generous odds with an average overround of 102.8%.
AK Bets was markedly ahead of fellow challenger operators Bresbet (104%) and 10Bet (104.5%), as well as Betfred (104.5%).
Oddschecker said promotion-heavy brands such as Paddy Power, Sky Bet, BOYLE Sports and Virgin Bet offered some of the widest margins. In fact, BOYLE Sports had the largest average overrounds at more than 107.9%.
“The trend is clear: the tier-one operators are prioritising retention tools such as boosts, accas and broader product depth rather than competing on razor-sharp 1X2 pricing,” oddschecker said.
“How that trend develops into 2027 with further increases to UK taxation and a resulting impact on pricing and customer generosity strategies, will be fascinating to see.”
All this meant average match-result overrounds rose for the ninth consecutive season to 105.6%.
Finally, bet365 topped the charts among the so-called ‘Big 7’ for ‘Winning Accumulator Value’ at 37,288/1.
This meant the Stoke-on-Trent-based operator offered the longest average odds for the winning acca from each round of Premier League fixtures. Sky Bet (36,362/1) and Coral (33,834/1) filled out the podium places.
The post Oddschecker: Bet365 dominated Premier League clickshare with 12-percentage point lead first appeared on EGR Intel.
William Hill led the chasing pack, while challenger bookmaker AK Bets retains its crown for the tightest pricing with an average overround of just 102.8% on match-result markets
The post Oddschecker: Bet365 dominated Premier League clickshare with 12-percentage point lead first appeared on EGR Intel.