Gamalyze Sports marks a major evolutionary shift in gamified player protection
Mindway AI, a provider of neuroscience- and AI-driven player protection solutions, has announced the global launch of Gamalyze Sports.
Arriving in Summer 2026 just in time for the 2026 FIFA World Cup, this solution is timed to capitalise on the surge in tournament traffic, delivering a next-generation approach to responsible gambling tailored specifically for sports bettors.
Gamalyze Sports marks a major evolutionary shift in gamified player protection. Building on the global success of Mindway AI’s flagship card-game format, Gamalyze Casino, this new variant reinvents the experience as an interactive football game. Designed to match the immersive nature of sports betting, it features vibrant stadium visuals, audio, interactive gameplay mechanics, and customizable pitch-side “billboards” where operators can seamlessly integrate their own branding. While football kicks off this new era, Mindway AI is already developing further sports-specific versions to engage fans across multiple disciplines.
Traditional screening questionnaires often suffer from low engagement due to clinical stigma. Gamalyze Sports replaces static forms with active gameplay, dramatically increasing completion rates and eliciting authentic participation. By assessing real-time choices and risk thresholds during active play rather than retroactively, it captures sports bettors in their natural element to uncover deeper, more accurate behavioural insights.
Rasmus Kjaergaard, CEO of Mindway AI, said: “With Gamalyze Casino, we proved that gamified neuroscience could revolutionise how we understand player risk. Now, with Gamalyze Sports, we are meeting sports bettors on their own turf. Launching with a football theme during the World Cup is just the beginning; this is the first of several sports versions we will introduce to ensure player protection feels relevant to every fan.”
Backed by over 10 years of neuroimaging and behavioural research from Aarhus University, Denmark, the platform profiles a player’s decision-making strategy to map their sensitivity to rewards versus losses. This enables the early detection of at-risk tendencies, instantly delivering a tailored user report and preventative action plan upon completion.
Operators gain full visibility via the Gamalyze dashboard, allowing them to track real-time metrics-such as games started, completion times, and report views-to effortlessly optimise their player protection strategies.
Designed to engage a broader demographic who may not resonate with classic casino tools, Gamalyze Sports is fully localised into 14 languages for seamless international onboarding. With this launch, Mindway AI continues to lead the industry shift toward “The Gold Standard of RG”-reframing player protection around proactive health optimisation.
The post Mindway AI launches Gamalyze Sports at start of 2026 FIFA World Cup appeared first on G3 Newswire.
Gamalyze Sports marks a major evolutionary shift in gamified player protection Mindway AI, a provider of neuroscience- and AI-driven player protection solutions, has announced the global launch of Gamalyze Sports. Arriving in Summer 2026 just in time for the 2026 FIFA World Cup, this solution is timed to capitalise on the surge in tournament traffic, delivering a next-generation approach…
The post Mindway AI launches Gamalyze Sports at start of 2026 FIFA World Cup appeared first on G3 Newswire.