For affiliates, operators, and providers, the SBC Summit in Lisbon is an important chance to connect, showcase new ideas, and strengthen their brand. But in today’s competitive iGaming landscape, just attending up isn’t enough. To stand out, companies need to build momentum before, during, and after the event with smart PR, SEO, and strong on-site
For affiliates, operators, and providers, the SBC Summit in Lisbon is an important chance to connect, showcase new ideas, and strengthen their brand.
But in today’s competitive iGaming landscape, just attending up isn’t enough. To stand out, companies need to build momentum before, during, and after the event with smart PR, SEO, and strong on-site presence.
Creating momentum before the show
Ahead of Lisbon, leading brands will already be setting the tone with the conversations they want to drive. Press releases, product insights, and thought-leadership pieces make sure delegates know who to look for once the event begins. This early stage is also the most cost-effective time to build visibility, with content shared across news sites, newsletters, and PR channels reaching the audience well before the doors open
Digital PR and SEO
Digital PR has become inseparable from SEO strategy. For iGaming brands competing globally, this is a decisive advantage.
- Backlink value: Quality media coverage adds strong do-follow links that boost domain authority.
- Ongoing visibility: Content on trusted sites keeps brands discoverable long after the event.
- Credibility: In a regulated industry, third-party coverage builds trust in ways ads cannot.
The SEO benefits of digital PR turn event marketing from a one-week spike into a long-term investment in visibility.
Face-to-face meets digital: why integration is essential
Events like SBC Lisbon are unmatched for networking and deal-making, but being there in person isn’t enough to get the best return. The strongest impact comes when brands combine face-to-face meetings with digital visibility.
- Before the event: Content builds awareness so meetings are already pre-qualified.
- During the event: Live updates and coverage extend reach beyond the show floor.
- After the event: Recaps and storytelling keep momentum going long after Lisbon ends.
In today’s crowded market, this combination of digital and in-person engagement is essential.
iGaming News: supporting affiliates and operators in Lisbon
iGaming News is committed to guaranteeing affiliates and operators extract maximum value from SBC Lisbon. Their support spans the full lifecycle:
- Pre-event visibility through interviews and press releases
- Live coverage that amplifies announcements as they happen
- Post-event analysis that cements brand authority
iGaming News helps brands capture attention at Lisbon and retain it long after, all by combining editorial storytelling, global news distribution and technical SEO expertise.
See the iGaming News Media Pack and secure your PR coverage for maximized brand visibility at SBC Lisbon.