LiveScore Group has announced a new partnership with social media platform X and its AI-led division xAI.
The collaboration will see the operator tap into X’s real-time capabilities and the AI technology offered by xAI to “accelerate its strategy of converging sports media and betting into a single, seamless experience for millions of fans worldwide”.
The operator will provide users with more in-depth sports media experiences via the relationship, such as instant delivery of news, fan sentiment and influencer commentary from X.
The partnership will also offer enhanced engagement features such as betslip and prediction sharing directly into X.
Additionally, LiveScore Group will offer “smarter trading models” which are able to react to real-time sports developments and fan conversations.
The xAI component of the partnership will aim to deliver personalised fan experiences, predictive insights and new AI-driven engagement tools across the LiveScore and LiveScore Bet brands.
LiveScore Group said the deal will “redefine how fans follow live sport, interact with breaking news and participate in betting, creating a new standard for fan engagement in the digital era”.
LiveScore Group CEO Sam Sadi added: “This is a gamechanging moment for LiveScore Group and for the industries we operate in.
“By partnering with X and xAI, we are unlocking the ability to combine the world’s most dynamic real-time content platform with our mission to converge sports media and betting.
“This will redefine how fans experience live sport, empower new forms of interaction and set a bold new direction for the future of our industry.”
Christopher Park, director and global lead of developer platform at X Corp, remarked: “We are delighted to partner with LiveScore Group as they push the boundaries of sports engagement and innovation.
“This partnership highlights how X and xAI can empower forward-thinking companies to harness real-time data and AI to disrupt industries and deliver transformative experiences to users around the world.”
X has previously partnered with BetMGM in the US, while the Elon Musk-owned site also has relationships with prediction markets Kalshi and Polymarket.
In August, LiveScore Group announced a series of exclusive betting partnerships with Premier League side Sunderland AFC.
LiveScore Bet was named as the team’s official sports betting partner and sleeve partner for the 2025-26 season, while LiveScore was named as Sunderland’s official scores partner.
The post LiveScore Group secures “transformational” X and xAI partnerships first appeared on EGR Intel.
Collaboration will see the operator use social media site’s real-time capabilities and AI technology to drive engagement across its LiveScore and LiveScore Bet brands
The post LiveScore Group secures “transformational” X and xAI partnerships first appeared on EGR Intel.