LeoVegas Group has announced the launch of its proprietary sportsbook, Tiger, with BetMGM Brazil to mark its second market launch of the in-house platform.
The BetMGM brand has been ever-present in Brazil, having entered the market upon its regulation on 1 January 2025.
BetMGM Brazil operates as a JV between LeoVegas Group parent company MGM Resorts International and local media giant Grupo Globo.
Through the JV, LeoVegas Group has provided the platform and B2B technology to run the operation, and has now added Tiger to the mix.
Tiger was developed after LeoVegas Group acquired Tipico’s US-facing sportsbook in 2024, which led to the Germany-facing operator exiting the market.
The sportsbook was taken in-house, alongside Tipico’s US-facing management and tech and trading teams across the US, Colombia and Europe.
Tiger was first rolled out in Denmark on LeoVegas Group’s flagship LeoVegas brand and expekt in July 2025.
Through Tiger, BetMGM Brazil customers will experience “gamified bonus functionality” and bet builder+.
Users will also gain access to “best-in-class performance and exciting live betting products”.
The launch arrives as Brazil’s football domestic league, Campeonato Brasileiro Série A, kicked off on 28 January, and six months ahead of the FIFA World Cup, held in the US, Mexico and Canada.
Adrian Vella, LeoVegas Group chief product and technology officer, said: “The launch of our proprietary sportsbook Tiger on BetMGM Brazil marks a historic moment for LeoVegas Group.
“We have always believed in controlling our own technical destiny, and we have now successfully rolled out the sportsbook in two important igaming markets in a matter of just a few months.
“As we approach an incredibly exciting year in sports, with the World Cup among the highlights, we look forward to seeing BetMGM Brazil’s players benefit from a faster product, new features, a deeper offering and a superior UX.”
Vella was the former CEO of Tipico US and joined the operator when the acquisition was completed.
When discussing BetMGM’s prospects in the Brazilian market last September, MGM Resorts International CEO Bill Hornbuckle said the operator could take between 5% and 10% market share.
Speaking earlier this month at ICE Barcelona 2026, senior figures at BetMGM Brazil said strong operators, not regulators, will drive growth in the market.
Brazil has undergone several regulatory changes since the market went live at the start of 2025, including a proposed 15% tax on player deposits and a GGR tax increase from 12% to 15%.
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Tiger goes live in the Latam market to follow up initial launch in Denmark, with chief product and tech officer hailing move as a “historic moment”
The post LeoVegas Group launches proprietary sportsbook with BetMGM Brazil first appeared on EGR Intel.