**Before the SBC Summit Rio: Insights from Fatima Gonçalves of Leads Global**
As the SBC Summit Rio approaches, SBC News had the privilege of discussing the event with Fatima Gonçalves, Head of Casino Traffic at Leads Global.
**Leads Global’s Strategic Approach**
During our conversation, Gonçalves explained how Leads Global creates effective, region-specific marketing campaigns by employing market research, cultural trends, and player data. She noted that Brazil’s evolving regulatory landscape presents both challenges and opportunities for affiliates in the sector.
**Anticipations for the Summit**
Gonçalves aims to form profitable partnerships and demonstrate Leads Global’s expertise at the summit, particularly in the context of this freshly regulated market.
**SBC Conversation: Crafting Tailored Strategies**
**SBC:** How does Leads Global adapt its strategies to fit regions like Europe, Latin America, and Africa?
**Fatima Gonçalves:** Our tactics are meticulously tailored to meet the distinct needs of each region, based on in-depth research into user preferences, gaming behaviors, and cultural nuances. Regulatory compliance is crucial for fostering user trust and avoiding penalties. We constantly update our strategies based on data feedback, ensuring they are responsive and aligned with emerging global and local trends.
**Database Building**
**SBC:** Your network boasts over 10 million active emails and a broad publisher network. How do you maintain such a robust database?
**FG:** The key is smart acquisition combined with nurturing and retention. Using targeted lead generation, omnichannel approaches, and segmenting audiences ensures that we attract and engage our key demographics. Regular database maintenance and compliance with privacy laws are essential to maintaining trust and effectiveness.
**Trends in Key Markets**
**SBC:** What trends do you see in player acquisition and retention in places like Brazil?
**FG:** With Brazil’s dynamic market, key trends include preferences for attractive bonuses and intuitive payment methods. Tailored marketing and compliance enhance retention, helping build sustainable, engaging experiences.
**Regulatory Concerns**
**SBC:** Do you have specific concerns about Brazil’s regulatory framework?
**FG:** New regulations pose challenges, especially with advertising restrictions. However, they also offer growth opportunities by creating a safe, trustworthy environment for players.
**Brazilian Player Profile**
**SBC:** What characterizes the profile of a Brazilian online casino player?
**FG:** Brazilian players value localized experiences, mobile access, and compelling bonuses. They are passionate about sports, particularly football, and highly value secure, reliable payment options.
**Effective Marketing Channels**
**SBC:** Which marketing channels work best in Brazil?
**FG:** A multi-channel approach, incorporating both traditional TV and digital influencers, is effective. Social media and programmatic advertising also significantly boost engagement and conversion rates.
**Impact of Full Regulation**
**SBC:** How will Brazil’s full regulation impact your strategies?
**FG:** We will adapt our acquisition strategies to align with local regulations, emphasizing compliant promotions and partnerships with local influencers who’s supported by content reflecting local preferences.
**Summit Goals and Interests**
**SBC:** What are your goals for SBC Summit Rio, and which sessions interest you?
**FG:** Our primary goals are to forge partnerships and showcase our success in traffic generation within the Brazilian market. We’re keen to discuss compliance, share case studies, and learn about new technologies to enhance our strategies.
The event is pivotal for building partnerships, staying informed about industry developments, and solidifying our standing in a rapidly evolving market. Attendees can look forward to sessions focusing on the intersection of traditional and emerging trends and strategies.
For those interested in attending, SBC is offering complimentary passes for comprehensive access to sessions and networking opportunities, along with valuable insights into the industry through the Affiliate Leaders community.