Ladbrokes has unveiled its new ‘That’s Ladisfaction’ campaign marking the first major creative for the brand since Entain partnered with creative agency Atomic London in June.
The new series places “personal satisfaction at the heart of the brand”, according to Entain, while offering a “fresh take on the personal experience of betting”.
The campaign will launch in tandem with the new domestic English football season across TV, on-demand, digital, paid social, radio and out-of-home.
‘That’s Ladisfaction’ is centred around two main 40-second TV spots as well as a third safer-gambling-focused ad.
In the first spot, ‘The Bet Builder’, the clip centres around a fan making his bet builder, consulting friends, his doctor and parents, before skydiving to get the inside edge to inform his bet.
The second, ‘LadBucks Choices’, features a woman in a local supermarket car park inundated with the rewards she can pick from via her LadBucks – Ladbrokes’ in-house loyalty currency.
The final ad, focused on safer gambling, is all about making positive choices around play.
The spots were directed by Mark Albiston through Merman, who has previously been behind ads for mobile network Three, NatWest and Thomas Cook.
Atomic was chosen as Ladbrokes’ creative agency in June by Entain, with the firm edging out VCCP Blue and St Luke’s in the process.
Atomic has worked with gin company Sipsmith, UK train firm Greater Anglia and Papa Johns in the past.
Atomic Supernova led the social and influencer strategy to support the launch, with activations running across Meta, Snap, X and Reddit.
Charlotte Emery, Entain UK chief marketing officer, said: “Ladbrokes is a leading brand in the UK with incredible heritage and very passionate customers.
“We wanted our creative platform to put Ladbrokes back at the heart of British betting and gaming culture and showcase a brand that is relatable, funny and surprising.
“‘Ladisfaction’ reflects this, and we are really excited about seeing it come to life over the coming months across football, racing and gaming.”
Jon Goulding, Atomic London CEO, added: “We and the Ladbrokes team were united in a vision to create a campaign that was a million miles from the sea of sameness that engulfs the category and spoke of the unique personal experience Ladbrokes offers.
“A campaign that would live everywhere, build and evolve over time and have the impact to return Ladbrokes to its rightful place as the country’s number one betting and gaming brand.”
Last year, Entain was deploying ads developed by its in-house creative team, Entain Creative, across its Ladbrokes and Coral brands.
The post Ladbrokes unveils its ‘Ladisfaction’ campaign with Atomic London first appeared on EGR Intel.
New campaign featuring three spots across multiple mediums launches ahead of English football season, with Entain tapping Atomic London as its creative agency in June
The post Ladbrokes unveils its ‘Ladisfaction’ campaign with Atomic London first appeared on EGR Intel.