Kwiff has reported a 16% year-on-year (YoY) jump in revenue for full-year 2025 to £43.4m, as bosses revealed they have taken mitigation measures against UK tax hikes.
As per Companies House filings from parent company Eaton Gate Gaming Limited, kwiff’s revenue increased from £37.4m in 2024.
Gross profit increased from £11.7m to £14.4m, representing an increase of almost a quarter. Pre-tax profit jumped from £4.5m to £5.6m.
However, an increase in admin expenses to £9.3m saw post-tax profit dip slightly from £6.5m to £5.7m.
Alongside kwiff, Eaton Gate Gaming is also behind the online casino GRP Casino. Both brands focus heavily on the UK.
A statement from the report read: “The directors believe there continues to be opportunity for significant growth in the UK and are committed to focusing on growth of the kwiff brand, while growing new brands such as GRP which was opened during the year.
“The allows for optimising the group’s proprietary technology and its internal marketing services further.
“Eaton Gate Gaming Group’s proprietary technology stack and brand positioning places it in a unique position to acquire significant market share in the sports betting and gaming market.”
Kwiff added that it had “already taken product and marketing initiatives to address any potential tax rises in the UK and have continued to deliver on those plans”.
In the Autumn Budget last November, then-Chancellor Rachel Reeves upped remote gaming duty from 21% to 40%, effective from 1 April 2026.
General betting duty, excluding domestic horseracing, will increase from 15% to 25% in April 2027.
Kwiff added: “The group’s mitigations have worked to stimulate strong revenue growth as well as growing profitability.”
Speaking to EGR, kwiff CEO Charles Lee said the operator had become a “more resilient, differentiated business”.
He added: “2025 was a strong year for kwiff, marked by focused investment in the areas that matter most: our product, our players and our platform.
“Delivering a unique supercharged experience for players remains central to everything we do, and every improvement we made has strengthened the business’ footprint in the UK.
“As a result, kwiff has become a more resilient, differentiated business, building on stronger foundations for sustainable long-term growth.
“The progress we’ve made is already being reflected in the stellar year-to-date performance in 2026. This has proven our investment strategy, and we continue to push aggressively in our strategic direction for the business.”
Elsewhere, other operators have tightened their belts due to the tax hikes.
Entain is set to cut 500 jobs across the globe, Rank Group has also made headcount reductions, and evoke and Flutter have shut multiple retail shops.
Outside of the UK, Eaton Gate Gaming said the new regulatory regime in Ireland “supports increasing focus in the territory and will form part of the group’s international outlook in subsequent years.”
Ireland’s re-regulated market officially went live on 1 July under the purview of the Gambling Regulatory Authority of Ireland (GRAI).
In 2025, kwiff had an average of 82 employees, with 59 working in admin and 23 deployed across tech development.
Kwiff, most known for its supercharge function that sees odds boosted at random after a customer places a bet, has held licences with the Gambling Commission since 2016.
The operator’s director of sportsbook, Niklas Fallsjö, departed the business earlier this year after a decade of service.
The post Kwiff parent reports 16% jump in 2025 revenue and hails success of tax hike mitigation measures first appeared on EGR Intel.
Eaton Gate Gaming files annual report with Companies House, as bosses cite opportunity to take market share in UK and capitalise on new Irish regulatory regime
The post Kwiff parent reports 16% jump in 2025 revenue and hails success of tax hike mitigation measures first appeared on EGR Intel.