Keystone Law solicitor Richard Williams has launched an AI-powered tool to allow regulators to spot illegal operators and suppliers see if their content is being served on the black market.
Territrix, which incorporated with Companies House in September, currently has two products under development: Domainhunter and Gamehunter.
Domainhunter is being pitched to regulators to support authorities by streamlining and rapidly establishing when unlicensed operators are offering services in their jurisdictions.
Domainhunter uses AI to source how firms are targeting consumers, as well as traffic levels and if they have any licence whatsoever, whether that be local or Anjouan, for example.
The tool will also allow regulators to look further into the supply chain for those unlicensed operators that are serving their respective markets.
Gamehunter is targeted at suppliers and other B2B firms, with the software spotting where games are being served and by what operators.
Gamehunter will, Territrix says, allow those suppliers to stop any of their content being offered in unlicensed markets.
While both tools are AI-driven, Territrix has noted the final regulatory action and decision lies with human intervention.
The venture is currently self-funded. Williams has been joined by Michael Plasse, a director at Rhode Island-based tech firm OptimaTech Labs.
The pair plan to open Territrix up for investment via the UK’s Seed Enterprise Investment Scheme to further grow the business.
Williams, who has been with Keystone Law for more than seven years, boasts more than 30 years’ experience in the gambling industry.
He previously spent almost nine years with Joelson working across gambling and liquor licensing.
Speaking to EGR, Williams said: “The first step is to run a pilot of Domainhunter with a regulator, to show what it can do in a real jurisdiction.
“Gamehunter pilots will then follow, to help game suppliers and developers see where their games are being distributed online.
“If these pilots go well, the plan is to offer the products to regulators and games developers internationally.
“Disrupting the black market is often likened to playing a game of whack-a-mole. Domainhunter will give regulators a massive hammer.”
Earlier this year, former Push Gaming COO Andy Bentley and the team behind Harris Hagan launched LiSense, an AI-powered monitor of the Gambling Commission’s register data.
The post Keystone Law stalwart launches black market AI detection firm first appeared on EGR Intel.
Richard Williams says Territrix “will give regulators a massive hammer” in their “Whack-A-Mole” fight against the illegal market
The post Keystone Law stalwart launches black market AI detection firm first appeared on EGR Intel.