Kambi Group’s esports data and odds provider, Abios, has unveiled a new bet builder tool to enhance its esoccer offering.
The recent introduction includes a wide range of features designed to harness the increasing popularity of traditional football bets via the Kambi platform. During the UEFA Euro 2024 tournament, bet builder bets accounted for 18% of the total Kambi network activities, rising to 24% during the Copa América championship.
Since the rollout of its automated odds feed on the Kambi network, Abios has seen a remarkable 300% year-over-year increase in monthly events offered. This growth can be attributed in part to the automation in odds modeling and the official data partnership with BETER, facilitated by Kambi’s esports division.
The latest updates to Abios promise improved event uptime, enhanced market efficiency, and a faster refresh rate, enabling faster access to content and a higher volume of matches.
Abios not only serves operators within the Kambi partner network but also offers its product suite to operators outside the network, with existing partners receiving immediate access to these advancements.
Anton Janér, the founder and Managing Director of Abios, commented, “Esoccer has achieved remarkable success across multiple partners, providing operators with the means to fill the seasonal sports calendar gaps.”
He added, “This year, our goal was to advance product development in esports betting, which has historically lagged behind traditional sports. With esoccer, we are elevating esports by leveraging its digital nature, a feat that me and my team are immensely proud of.”