Kaizen Gaming Deputy CEO, Aris Dimarakis, has welcomed Betano’s latest venture with UEFA football as a “testament” to the brand’s strive for success.
Already managing to become the first betting partner of UEFA EURO 2024, Betano will now also sponsor the UEFA Europa League and the UEFA Conference League for two years, starting from 2024/25 up until the 2026/27 season.
In Greece and Cyprus, the Betano logo will be replaced by that of Stoiximan – the brand which Kaizen operates regionally.
Betano’s latest partnership was partially predicted by the SBC Media team in an episode of the iGaming Daily podcast last week, which covered the emerging news around another betting brand that became a UEFA sponsor.
Dimarakis added: “During UEFA EURO 2024, we formed an impeccable partnership with UEFA, elevating the experience of millions of fans across the globe who enjoyed the excitement of watching one of the world’s most prestigious sports events.
“Building on that success, we are joining forces again to support the UEFA Europa League and UEFA Conference League.
“As Kaizen Gaming continues to grow, delivering one-of-a-kind entertainment through responsible gaming, this partnership with one of the world’s most respected sports organisations is a testament to our progress and our team’s continued hard work.”
Additionally, Insider Sport will soon publish an exclusive interview with Tomasz Majewski, Betano’s Global Head of Sponsorships, which will explore the brand’s recent deals with UEFA and Copa America in more detail.
Guy-Laurent Epstein, UEFA Marketing Director, added: “We are thrilled to announce our partnership with Kaizen Gaming and its Betano brand for the next three seasons of the UEFA Europa League and UEFA Conference League.
“After witnessing the impressive scale at which they activated their UEFA EURO 2024 sponsorship with us this summer, we eagerly anticipate how Betano will capture the passion of European club football to deliver even more excitement for the fans.”