Sports Manager

We’re seeking a commercially minded Sports Manager to help drive the development of our UK&I Sports function. This role will shape the delivery of the short, medium, and long-term Commercial strategy, developing our Football, Racing and Sports customer propositions. This role will deliver compelling customer experiences that reward customers fairly and grow customer advocacy to the BetMGM brand. You will be responsible for driving Commercial Performance, maximizing customer/commercial activities and campaigns, and identifying ways to improve our strategy and output over time. By understanding our customers’ motivations and business needs, you will work with the marketing team to build compelling customer insights that form the basis of great promotions and campaigns. You will liaise with our Marketing and Trading teams to innovate and develop our existing offers and Product to ensure a great customer experience. Continuous monitoring of market dynamics, competitor offerings, and customer behaviours will be essential to refine tactical and strategic priorities. You will collaborate with UK marketing teams to position BetMGM and leverage data-driven campaigns to drive acquisition, retention, and reactivation. Working closely with other Marketing functions, Trading, Product, Operations & Technology teams will be key to designing and implementing a best-in-class experience for our customers.

Sportsbook and commercial experience within digital gambling, gaming, or other fast-paced digital industries. Broad expertise across betting and gaming - performance, product, operations, consumer, and commercial. Proven experience with strengths in problem solving, project prioritisation, and stakeholder engagement. Strong communicator and influencer, skilled at delivering complex, actionable insights to senior executives. Deep understanding of sportsbook and iGaming dynamics, KPIs and customer behaviours. Commercially minded, able to link data to business performance and strategic outcomes.