Principal CRM Manager

Are you ready to join a group of driven professionals passionate about enhancing customer engagement and improving sales with an effective CRM strategy? At Aristocrat, we are dedicated to bringing happiness to life through the power of play, and we need a Principal CRM Manager to help us reach that goal. Our culture thrives on innovation, collaboration, and a dedication to excellence. This role is vital in crafting our CRM strategies and keeping us ahead in the fast-moving gaming industry. If you seek an outstanding and exciting chance to create a meaningful impact, we want to hear from you! What You'll Do Encourage and lead a team of world-class professionals across multiple locations and fields, covering lifecycles, sales, events, promotions, and LiveOps specials. Develop CRM strategies aimed at improving the performance of our sales, monetization, and retention cycles, including game launches, events, and customer onboarding. Analyze the performance of your team’s activities, report on important metrics, and share findings with the wider business. Work closely with the Product Team to build a roadmap packed with features you believe will deliver a great customer experience and revenue. Develop innovative concepts to test by running LiveOps campaigns. Understand industry trends and competitor offerings to guarantee we maintain a leading position. Collaborate closely with other teams across the business, including Art, Product, Data Science, Solutions, Social Media, VIP, and Customer Service. Review and drive decision-making around real-time important metrics, using a sharp and analytical outlook to improve every opportunity in front of us. What We're Looking For Proven experience in a senior CRM role within a high-paced environment. Outstanding leadership and team management skills. Strong analytical skills and the ability to make data-driven decisions. Excellent understanding of the gaming industry and current market trends. Experience working with cross-functional teams and managing complex projects. Ability to develop and implement innovative CRM strategies. Strong communication and presentation skills. More than 5 years of experience in CRM, marketing, or an associated area. Bachelor's degree or equivalent experience in Marketing, Business, or a related subject area. A passion for gaming and a dedication to providing outstanding customer experiences. Why Product Madness? As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse. We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category. So, what’s stopping you? Travel Expectations None Additional Information At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. Aristocrat Leisure Limited (Aristocrat) is a global entertainment and content creation company powered by technology to deliver world-leading casino and mobile games. Listed on the Australian Securities Exchange (ASX), Aristocrat (ASX code: ALL) is headquartered in Sydney, Australia, with over 7300 employees working in more than 20 locations across the globe. Aristocrat offers a diverse range of products and services including electronic gaming machines, casino management systems, mobile games and online real money games, including iLottery. Aristocrat has seven corporate functions and three reporting segments that span regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive). Our game and product portfolios collectively entertain millions of players worldwide every day. Across our global enterprise, Aristocrat aims to create long-term sustainable value for all stakeholders by upholding our core values and producing the world’s best gaming content. Our people-first mindset prioritises the safety and wellbeing of our people. We have ambitions to be an industry leader in responsible gameplay and we invest in employees’ development and offer career pathways, so they have what they need to do their best work at Aristocrat. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us every day. We are excited about the future of Aristocrat and united by our mission and we invite everyone to join us as we bring joy to life through the power of play! Aristocrat Leisure Limited or its affiliates worldwide provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to any protected characteristic, such as race, color, sex, religion, national origin, physical or mental disability, genetic characteristic, pregnancy, breastfeeding or related medical condition, sexual orientation, gender identity, gender expression, ancestry, citizenship, age, marital, military and veteran status, or any other characteristic prohibited by local, state/provincial or federal law. If you need assistance or accommodation applying for a position, please reach out to helpdesk-recruiting@aristocrat.com. At Aristocrat, sustainability is embedded in our strategy, operations and the values and culture of our teams across the globe. Our Sustainability report provides information on the progress we’ve made each year, across our four strategic sustainability pillars – Good Governance & Responsible Business, Empowering Safer Play (formerly responsible gameplay), Operational Sustainability & Climate, and People & Community. You can read more about our progress here: https://www.aristocrat.com/sustainability/

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