iGaming / Crypto · Thailand · Fully Remote

We are hiring a Campaign Assistant Manager to support and execute lifecycle and retention campaigns for the Thailand market. This role focuses on improving customer engagement across lifecycle stages through campaign optimisation, performance analysis, and market intelligence. You will work closely with cross-functional teams to enhance retention rates, engagement effectiveness, and campaign execution quality. Responsibilities include building and optimizing customer journeys from onboarding to long-term engagement, improving monthly customer retention through personalized and targeted engagement strategies, increasing engagement performance across email and pop-up channels, tracking market, competitor, and customer trends, and analyzing customer behavior and campaign results to continuously improve lifecycle performance. This role offers hands-on involvement in lifecycle and retention strategy execution, exposure to data-driven campaign optimisation and market intelligence, and the opportunity to grow into a Campaign Manager or regional campaign role.

Minimum 4 to 6 years of experience in Campaign Management, CRM, Life Cycle Marketing, or related roles. iGaming experience is mandatory. Experience supporting retention or engagement-focused campaigns. Fluent/ Native in Thai and English (spoken and written). Strong analytical mindset with the ability to interpret campaign and lifecycle data. Experience in online platforms, or fast-paced digital industries. Familiarity with lifecycle, CRM, or campaign management tools. Basic understanding of customer lifecycle models and segmentation.