Head of CRM

The Role We are looking for a Head of CRM for the Betsson Georgia brand who will be responsible for defining and executing the company’s customer lifecycle strategy. This role owns all player communications, incentives, and retention activities across both mass (ATL) and targeted (BTL) campaigns. It combines strategic planning with hands-on campaign execution, ensuring continuous optimization of customer engagement, retention, and lifetime value.   Key Responsibilities:  Lead the plann

Visit https://job-boards.greenhouse.io/betsson/jobs/7745659 for full job details and requirements.