Head Director Of Acquisition Marketing Igaming Remote Mexico Or Latam

We are looking for a strategic and hands-on Head/ Director of Acquisition Marketing to lead all customer acquisition efforts in Mexico/ LATAM markets and drive scalable, profitable growth. As Head/ Director of Acquisition Marketing, you will own the full acquisition strategy across paid media, affiliates, partnerships, and emerging growth channels. You will be responsible for driving first-time depositors (FTDs) and maximizing LTV. This is a high-impact leadership role requiring deep knowledge of the Mexican & LATAM digital landscape, regulatory nuances, and player behavior within sportsbook and online casino. Your responsibilities will include developing and executing a multi-channel acquisition strategy tailored to the Mexican market, owning acquisition forecasting, budget allocation and performance targets, building and leading a high-performing acquisition team, and partnering closely with CRM, Product, BI, Compliance, and Creative teams to align growth initiatives. You will oversee paid acquisition channels including Meta, Google, TikTok, programmatic etc., continuously optimize campaigns to improve conversion rates, implement rigorous A/B testing frameworks across creatives, landing pages, offers, and targeting, and lead affiliate program strategy while building relationships with key Mexican affiliates, media houses, tipsters, influencers & other strategic partnerships.

7+ years in iGaming, preferably Sports-focused in Mexico or LATAM markets, proven experience scaling acquisition in Mexico or LATAM markets, strong track record managing monthly marketing budgets, data-driven decision-maker with strong commercial acumen, deep knowledge of Mexican digital advertising landscape and Mexican culture, strong negotiation and partner management skills, advanced understanding of funnel optimization and player economics, fluent in Spanish and English.