Growth Lead: Lifecycle & Monetization

Our client is a Web3 superapp that empowers nearly 1 million users worldwide to earn, play, and invest. This is a remote, US-based role designed to own the lifecycle and monetization engine after installation. You will be hands-on, shipping experiments and AI-enabled flows that convert trials into paying users, increase how much they spend, and extend their engagement—all while protecting margin. You’ll work closely with founders and data teams, and you’ll use Braze, Redshift, Amplitude, AppsFlyer, and Claude Code to move quickly. Onboarding & conversion — Own the full funnel from install through first deposit and beyond; design activation flows and run structured A/B tests. Promotions & monetization — Build and manage promo calendars, deposit matches and bonuses, automate with Braze, and protect ROI and margins. Lifecycle marketing — Manage canvases, segmentation, push/email/in-app messaging; ship HTML/CSS messages with animation; QA in a simulator. Retention & engagement — Design loops, reactivation flows, and engagement tactics that improve retention and win-back rates. Revenue analytics — Track ARPU, ARPPU, LTV, and cohorts; build dashboards; translate data into tests. Quality control — Monitor ROAS, CPI, and data integrity across AppsFlyer, Braze, and Redshift; challenge agency reporting. What you’ll get includes equity participation, a performance-based bonus, and a remote-first, US-based setup with strong founders and a fast-growing team. This is a hands-on role designed to grow; you’ll start delivering immediately and have a clear path to broader ownership as our client scales.

See job posting for requirements