CRM Promotions Analyst

As a CRM Promotions Analyst, you will be responsible for reporting on CRM promotional performance along with forecasting and budgeting CRM generosity and finding efficiencies for the business. You will focus on our promotional performance and analyzing each offer to determine performance against KPIs. You will also report on bonus spend versus budget and forecasting future bonus spend to ensure budget is met. You will storytell to the broader business on the performance of offers including ROI and KPIs. As a self-motivated, proactive, and data-centric individual, you will demonstrate a results-driven approach with proven data analytics capabilities and a knack for using data to inform strategy and story tell on performance.

Bachelor’s degree in economics, business administration, analytics or a related field. Proven experience in loyalty program management, commercial strategy, customer retention, preferably in the sports betting or technology industry. Strong analytical skills with experience in tools like SQL, Excel, Power BI or similar platforms for data analysis. The ability to translate complex data sets into actionable insights through strong communication and presentation skills for CRM leadership. Results driven with the desire to test, re-evaluate, optimise, and test again. Ability to work under pressure, use own initiative and deliver results to meet the needs of stakeholders. Strong understanding of the online sports betting industry including revenue and generosity schemes for an online sportsbook. Experience collaborating across departments and building relationships. Ability to prioritize multiple deadlines and projects.